You probably think that I make this stuff up. I swear I don’t.
I had a meeting with a client today. She’s a client who was very unhappy with our work a few weeks back.
She wanted us to start again on her web site and do it her way – that was despite seeming happy with our work as we progressed through the site development.
I finally convinced the client that the site we developed to replace her previous site – 0 sales in 1 year – would work. She reluctantly agreed to try.
54 Sales In 29 Days
It’s been 29 days since we launched. In that 29 days the client has made 54 sales. 1 sale was enough to pay for the entire web site redevelopment (and we ain’t cheap!).
Because of this the client was in a much more chatty mood at an update meeting today. And I got to the root of what was the real problem when she expressed her desire to start again with her web site.
“If Someone Can’t Spell You Can’t Trust Them.”
You see, when we redid the design we popped into the site some content so the pages appeared full – only the client could see these pages. The client read the content and hated it because it had a couple of typos.
We apologised and fixed the typos.
The client said today that it was that content that got her upset. She said she didn’t trust us anymore because ““If someone can’t spell you can’t trust them.”
Details matter. It might just be a typo to you, but to someone else it might be a sign that you’re sloppy, lack attention to detail and don’t care.
It’s important to get it right.
And sure, I think “If someone can’t spell you can’t trust them” is a bit too much. But that’s how my client feels and that’s a legitimate feeling.