Should I use a celebrity in my advertising?” Good question Brendon, thanks for asking. The answer to this is a pretty clear “Probably”. Sure, it depends on your message and your market and a variety of other factors. But remember this, marketing is about creating awareness as a first step. You only create awareness if […]
Tailored Media Blog archives for review - page 21 of 97
Check out our extensive articles within our blog categories below.
‘Tis the Season…for Facebook Ads
It’s true what they say…Christmas is a hectic time of year – especially when it comes to Facebook ads. With so many businesses trying to get the word out during the Silly Season, you’ll notice that the cost to reach your audience through Facebook ads will increase (if it hasn’t already!). This is because Facebook […]
The Value Of Reviews… And Why These Two Aren’t Really Dodgy
When marketing businesses we’re big fans of using testimonials, case studies and reviews to help build credibility and reduce the perceived sense of risk. You see, a independent third party endorsement provides significant value to a business with research indicating 92% of consumers now read online reviews. Star rating is the number one factor used […]
The Boss Is Back
We’d like to say our boss (Brendon Sinclair) has been on a fact-finding mission in India looking at all things marketing, but what he’s actually been doing has been roaring through the Himalayas on a motorbike trip with his son. He’s back at work today and has, thank goodness, had a shave and a haircut! […]
Don’t Get Penalised by Facebook – Optimise Your Website for Mobile
Ever click on an article on Facebook and get a little frustrated when it doesn’t load right away? More often than not, you don’t end up reading what you clicked on. Well, if you own one of those sites and Facebook is a part of your overall marketing strategy, you had better look out: Facebook […]
The $30,000 Coffee & Social Influence
This photo is from this morning at our local coffee shop – Mr Bengel’s – across the road from the office. Every person in the photo is one of the Tailored Media team. That’s 10 people in the photo, plus me. All having coffees. Many go back for a second coffee later and a bite […]
Why I Don’t Accept Just Anyone
I’ve been reading up on how some experts recommend using LinkedIn and it confuses me a bit. You see, LinkedIn is a closed network where who knows who means something. Or is meant to anyway. It’s The Authority of the Introduction The value in LinkedIn comes from the authority of the introduction. But there’s another […]
Tailored team all over the countryside
We do a few different things here at Tailored Media and this past weekend has seen the team in all sorts of directions. Firstly, on Saturday morning, our clients at Blink Finance received a fantastic double page spread in the Weekend Gold Coast Bulletin profiling their success. Awesome recognition for a terrific and fast growing […]
Get Your Brand Sported with Sponsorship
If you think back to your younger days watching the football or cricket on your old tube TV set, there will be a few key things you can remember (other than how bushy David Boon’s moustache was or how many beers and pies you think Warney smashed the night before). You will probably recall seeing […]
The Key to Advertising is Focus
The key to a lot of successful advertising is focus. You find that one major selling point of your product or service and you articulate or represent that, and only that, to your audience. Another way is to demonstrate your product or service is in unexpected ways. Here’s how romance novel publishers Harlequin are demonstrating […]