Thinking back on the days when I marketed hospitals, I’m reminded of the incredibly simple coffee and cake strategy we implemented. My logic was something like this: 1. Ambulance officers are busy, busy people. In a chat with some of them one day they mentioned that they usually don’t get a lunch break. 2. Working […]
And then it was off to dinner
After the saga of the father-in-law breaking his leg, my brother and his wife had my 2 sons for a sleepover. With my wife and mother-in-law at the hospital I decided to take my 12-year-old daughter Laura out. We went and caught a movie – Love Actually. Typical chick-flick that had my daughter giggling in […]
Resources and how best to use them
I was reminded of something I sometimes lose sight of today, and that’s that our clients often have the skill and knowledge to complete their own marketing but often just run out of time. I’ve often noticed this with web sites. Many businesses have the skills and software to complete and manage web sites, but […]
Hint number 1 for travellers
Howdy. I’m in Sydney, Australia tonight after flying in this morning. I’ve just been out for dinner with the client I’ve come to see and another client and his lovely wife at a place called Otto. It’s situated at Wooloomoloo (wish this thing had a spell check!) on the harbour in Sydney. This joint is […]
Attention all Rocky fans!
A focus of the business this year will be the management side of our business. Aside from managing people, we’ll also be providing training on presentation, dress, public speaking, etiquette (both business and social), etc. I’m a strong advocate of creating a very positive first impression. Those first few seconds when you meet someone are […]
Buy from your business
I have a client in an industry that I know fairly well. I’ve been providing some marketing advice and it has all been solid enough stuff. As usual, I purchased something from my client as a regular person (she didn’t know it was me buying). As soon as I did that, and experienced the way […]
Quality people are nice people
I have a client at the moment within a niche industry for whom we are doing some work. This client wants to develop her business in a fairly unique way to generate the type of clients she specifically wants. A great guy who provides services to us just happens to have developed his business in […]
So this is Christmas
It’s been a frantic week. We’ve been trying to finish off all of our work so we can have a break over Christmas. We’ve hired some extra staff to get things done and all is going well. Jo has a heap of sites to finish off and they are all coming together very quickly. She […]
Perception of value – it gets us all!
I think I know a bit about how people perceive value. I observe it, test it, document it and write about it. I’m pretty cynical when it comes to assessing the true value of things. Or so I thought Or so I thought……………until I caught myself assessing the value of something I purchased today. You […]
A rewarding experience
Now here’s a rewarding experience. I’m playing golf on Friday at one of Australia’s best golf courses. I’ve been invited along by a charity we support (we do a little work for them here and there). Not only did they invite me, but they’ve also told me I can bring along 3 clients of mine. […]