I have a client in an industry that I know fairly well. I’ve been providing some marketing advice and it has all been solid enough stuff.
As usual, I purchased something from my client as a regular person (she didn’t know it was me buying). As soon as I did that, and experienced the way I was treated as a customer, I had a lot more to say about the marketing.
Sampling the entire experience as a customer rather than a service provider enabled me to really identify some areas that needed work. And the insights will make a big difference.
I think about 1% of the people I suggest this to don’t do it. But the 1% that do always say “I never knew that our company was like that!”
Be different, be daring and be successful. It’s the little things that count.