Howdy. I’m in Sydney, Australia tonight after flying in this morning. I’ve just been out for dinner with the client I’ve come to see and another client and his lovely wife at a place called Otto. It’s situated at Wooloomoloo (wish this thing had a spell check!) on the harbour in Sydney.
This joint is part owned by one of the big radio personalities in Sydney (guy called John Laws).
Even though this joint is expensive, and it’s a Wednesday night, it was packed. No-one was getting in without a reservation.
The food was lovely. The wine list was okay. Nothing special. The service was okay. Nothing special.
The question I have to ask is this:
Is this restaurant successful because of it’s apparent celebrity status because of it’s connection to the celebrity?
The answer: (as usual) No idea. Maybe it influences people to book. I’d guess it does.
The client I’m working with has a successful business. We’re looking to develop some strategies to develop it even more, specifically in terms of short term major expansion, and then developing franchises.
We’ve been tossing around the idea today of getting a celebrity to help brand this business. It makes sense for a number of reasons.
- It works. People will remember the celebrity and the brand.
- It can be a very cost effective way of gaining significant media exposure.
- It can provide instant credibility as we expand the business into other geographical areas.
We may well go with a celebrity. We may not. But it’s worth some thought, and maybe worth some thought for your business.
Ooooooops, almost forgot my tip for travellers.
Take your %^#$% driver’s license with you when you fly and hire cars!
I forgot mine this morning and only just managed to get on the plane. And when I rocked up to the rent a car place, I was no chance of getting the car I booked. I would say “D’oh”, but that was a little mild for the way i’m feeling after catching taxis all day long!
And if that’s my biggest problem I’m doing okay.
By the way, if you’re ever in Sydney, give this hotel a try. Manor House Boutique Hotel. A gorgeous hotel close to everything.
Have a good night.