I have a client at the moment within a niche industry for whom we are doing some work. This client wants to develop her business in a fairly unique way to generate the type of clients she specifically wants.
A great guy who provides services to us just happens to have developed his business in this exact same niche, the exact same way that our client envisages her business going.
As wonderful as our work is (!!), our client will receive far greater value from sitting down and having a chat with our friend for an hour or two. I rang our friend and asked him if he would be so kind to have a chat with our client.
“Of course, Brendon. Be happy to.”
No payment, no hassle, no drama.
What will this value be worth to our client? I’d guess thousands and thousands of dollars. This conversation will change the entire way she looks and thinks about her business (she is a very smart woman and knows great information when she hears it).
And my friend is doing it because he’s a nice fellow. And wants to helps us out.
Dealing with quality people means you’ll always get a quality outcome.
And benchmarking against industry leaders is a fantastic way to review what you are doing. And it can be as simple as making a call and saying “I’d like to pick you brain. Can I buy you lunch?”