It never ceases to amaze me the value of a customer. I don’t mean in terms of pure sales, but I mean in the amount of information they can provide. You see, we’ve been completing surveys for a business over the past couple of weeks. We’ve been surveying their customers via phone, face to face […]
Copywriting – worth every cent
I’ve been writing a simple brochure for a client all day and it’s hard work. You see, to write good copy you need to do a lot of research, surveys, talk with the customers and generally get right into the business. Only then can you get the ‘feel’ for the business. And, like a lot […]
The right advice delivered bluntly
I spoke with a regular reader of this blog yesterday regarding the marketing of her products. I also told her that I’d be writing about her! So here it is Gael…….. Gael and I spoke in quite some detail on the marketing strategies she had employed and how she was doing. She’s on the right […]
How to attract more media attention for your show than you really want
One of the more popular shows here in Australia is one called “The Block”. The producers drag 4 couples in and get them to renovate an apartment each in a block of apartments. The person who gets the most for their place at auction gets to keep whatever the place sold for above the reserve. […]
Crooked underpants – and how people buy
I played a bit of table tennis today with the family. I beat Harry, my 9-year-old son, 21-0 in one game. Then I started mouthing off about what a champion I am. He may be 9, but a win is a win! Harry was justifying to his brother and mum why he didn’t win a […]
Simply irresistible
A fantastic offer I had a chance to read the newspaper yesterday and a small display ad at the bottom of the golf page caught my eye. A local golf course where I live (Gold Coast, Australia) is offering the following deal: 12 months Full Membership (unlimited golf) 12 months of weekly golf lessons with […]
Marketing hospitals
I’ll continue on the theme of marketing hospitals. I’ve mentioned the ambulance officer marketing for the Emergency Department. The next bit I want to talk about is research. You see, we took some radio ads for the Emergency Centre. As part of that I implemented a research system where we interviewed almost every patient who […]
Coffee and cake – a sophisticated marketing strategy
Thinking back on the days when I marketed hospitals, I’m reminded of the incredibly simple coffee and cake strategy we implemented. My logic was something like this: 1. Ambulance officers are busy, busy people. In a chat with some of them one day they mentioned that they usually don’t get a lunch break. 2. Working […]
And then it was off to dinner
After the saga of the father-in-law breaking his leg, my brother and his wife had my 2 sons for a sleepover. With my wife and mother-in-law at the hospital I decided to take my 12-year-old daughter Laura out. We went and caught a movie – Love Actually. Typical chick-flick that had my daughter giggling in […]
Resources and how best to use them
I was reminded of something I sometimes lose sight of today, and that’s that our clients often have the skill and knowledge to complete their own marketing but often just run out of time. I’ve often noticed this with web sites. Many businesses have the skills and software to complete and manage web sites, but […]