I’ve been writing a simple brochure for a client all day and it’s hard work.
You see, to write good copy you need to do a lot of research, surveys, talk with the customers and generally get right into the business. Only then can you get the ‘feel’ for the business.
And, like a lot of things where you really have to concentrate, even when I’m not actively writing the copy I’m still thinking about it and/or unable to really focus on anything else.
But it can be worth it.
I’ve seen some spectacular results with client’s marketing copy and it can make a big difference to a business.
So examine what marketing collateral you have. Does it tell your prospect the things he/she needs to know? Or is it filled with lots of information you think they need to know?
Talk with your customer and then develop every bit of marketing around what they identify as what they want.