On the weekend, the boys and I bought one of those disposable cameras. Cost me about $12 for a 27 exposure Kodak camera.
The camera worked a treat and we had used the entire film up by the end of the day.
We dropped it in to be developed and looked to buy another one.
Jack and Harry (my sons) looked at the collection and decided on 1. It was an AGFA camera, same exposure and same price.
When we got outside the shop, Harry said, “This is a better camera Dad.”
“Oh yeah. How come?” I asked.
“It’s in a nicer box,” he said.
The question is this
Is Harry correct in saying the AGFA camera is better?
Well, firstly, I know that the colour of the box doesn’t mean it will be a better camera.
But the truth is, I don’t know if the AGFA camera is better than the Kodak camera. The price is the same. Takes the same number of shots. Works just the same.
I have very little to base my assessment on. After all, I know nothing about cameras. So it’s a case of me assessing things I know nothing about in making my decision.
* Many people will assume a more expensive camera equates to a “better” camera.
* Many people will think the bigger the camera the “better” it is.
* Many people will be swayed in their assessment by the packaging.
The vast, vast majority of time we simply do not have the technical expertise to assess the “best” of anything. So what we do as customers is assess a whole range of criteria that we think impacts on the quality of what we are purchasing.
How do your customers assess your product before they purchase?
How can you influence the positive assessment of your product or services?
What can you do to appear to be the best?