I spoke with a regular reader of this blog yesterday regarding the marketing of her products. I also told her that I’d be writing about her! So here it is Gael……..
Gael and I spoke in quite some detail on the marketing strategies she had employed and how she was doing. She’s on the right track and just needs a slight adjustment here and there.
Gael mentioned her web site and I made had a quick review. My response was very precise.
“Okay, you’re doing this, that and the other. That’s wrong. What you need to be doing is A, B and C. And how you do that is by doing this and this. Then you need to do this and this.” I then quoted some stats to her and tried to demonstarte that the web site could be a major asset for her.
Despite my pretty blunt assessment and advice, Gael was thrilled.
She said something along the lines of “That’s the exact sort of information I need.”
And that’s the thing. Quite often in business we need to tiptoe around and say bad things as nicely as we can. As I’ve gotten a little older I’ve become bolder (that was ‘bolder’, not ‘balder’). I generally provide a fairly forthright opinion and offer solutions. I figure it makes me look like I know what I’m doing (I do), but for some it might come across as being too harsh.
Which brings me to my point
Our clients are no-nonsense people. They want the truth even when the truth can hurt. We’ve identified that these sort of clients are our best in terms of great to work with and ability to help our business grow.
So even though the blunt approach might lose a few clients, if they leave then they aren’t the sort of clients we want. Make sense?
Identify who are your best clients (and by best I mean best to work with, profitable, refer you others, etc). Then find more like them.