I was chatting with a client just now about his Google AdWords campaign – he was asking why the ads seem to take a few days to work. That was easy – it’s something I see a lot. You’ll have a solid ad spend on day 1, but you don’t make any sales for 3 […]
Imagine if doctors were paid by drug companies for the advice they give
I’m just about to speak with a Financial Management guy who has set up a (terrific) web site and wants some strategic and general web advice I’ve been thinking of the way to differentiate him from his competitors on his web site when I saw he had this quote posted: at the top of a […]
Online Video Production Set To Make Money
There is tons of user generated content being added to sites – think Google Video, MySpace, You Tube – right now, along with a tremendous growth in video blogging. Whilst no-one (of the smaller video producers) has quite figured out to generate consistent revenue from it yet, there are huge opportunities out there in Internet […]
Where You Can Read Our Old Stuff
I’ve written a blog post pretty much everyday for the past 3 and a bit years. There’s a whole range of things I’ve written about and everything is easily accessible via the ‘Archive’ section. That’s at the top left of this page – just select a month and you can read everything I wrote for […]
And Here’s A Great Example Of What I Just Said
Funny how these things happen just after I write about them. I’m a member of the ‘The Lord’s Taverners’ – a cricketing charity group who raise funds for disadvantaged and underprivileged youth. One of the ways the charity raises money is via raffles. In the mail today I received a letter with a raffle ticket […]
It’s Not About The Design Stupid!
A recent web site we did was a simple redesign and then we started on the content. Main heading: Stated The Offer Sub Heading 1: Promise Of Free Stuff If The Visitor Buys Sub Heading 2: Testimonial The site had been going a year and had never made a sale. Results – From 0 Sales […]
Here’s How To Get Guaranteed Top Search Engine Listings
Getting top search engine rankings can be an enormous business boon – not only for direct sales or leads, but also for the very positive branding effects (an old report but a good one) a top position gives. Strong branding effect from high search engine rankings And here’s the secret to achieving top search engine […]
Our Web Sites Cost At Least $5,000, Our Competitors Cost $900
At the moment we’re doing 8 web sites sites. Only one is below $5,000 (it’s $4,400). I was looking at competitor sites last night and man, are they cheap! A lot of them do a 10 page web design for $900. And the sites can look okay. I look at that pricing and just shake […]
Employ An Expert – Then Get The Hell Out Of The Way
If you read this web site regularly, or listen to our podcast, you might remember me mentioning a site we redid where the client didn’t like what we’d done. She changed her mind on agreeing to the site design and the strategy we’d devised. I eventually talked her around to testing our new design and […]
Why Some Words Are Better Than Others (& Can Make You A Fortune)
If you have a web site you probably have a search engine marketing strategy. That is, you target specific words on your web site so that your pages show up high in Google, MSN and Yahoo’s rankings. For example, if I sell digital cameras I would want to come up # 1 when someone goes […]