Google has come out swinging in the ongoing issue of click fraud. On their Inside AdWords site, Google basically says “Click fraud measurement numbers have been exagerrated because the clowns making the allegations are using flawed logic and processes.” Read the full article here.
“Thought You Might Be Interested in This”
A fax came through this afternoon from a debt collection agency. They were offering their services to us to follow up on slow payers. Scrawled at the top of the fax page was a handwritten “Thought you might be interested in this.” There was a very difficult to read signature under that. The Oldest Trick […]
Pay Per Click Ads – Do You Make This Common Mistake?
I was chatting with a client just now about his Google AdWords campaign – he was asking why the ads seem to take a few days to work. That was easy – it’s something I see a lot. You’ll have a solid ad spend on day 1, but you don’t make any sales for 3 […]
Imagine if doctors were paid by drug companies for the advice they give
I’m just about to speak with a Financial Management guy who has set up a (terrific) web site and wants some strategic and general web advice I’ve been thinking of the way to differentiate him from his competitors on his web site when I saw he had this quote posted: at the top of a […]
Online Video Production Set To Make Money
There is tons of user generated content being added to sites – think Google Video, MySpace, You Tube – right now, along with a tremendous growth in video blogging. Whilst no-one (of the smaller video producers) has quite figured out to generate consistent revenue from it yet, there are huge opportunities out there in Internet […]
Where You Can Read Our Old Stuff
I’ve written a blog post pretty much everyday for the past 3 and a bit years. There’s a whole range of things I’ve written about and everything is easily accessible via the ‘Archive’ section. That’s at the top left of this page – just select a month and you can read everything I wrote for […]
And Here’s A Great Example Of What I Just Said
Funny how these things happen just after I write about them. I’m a member of the ‘The Lord’s Taverners’ – a cricketing charity group who raise funds for disadvantaged and underprivileged youth. One of the ways the charity raises money is via raffles. In the mail today I received a letter with a raffle ticket […]
It’s Not About The Design Stupid!
A recent web site we did was a simple redesign and then we started on the content. Main heading: Stated The Offer Sub Heading 1: Promise Of Free Stuff If The Visitor Buys Sub Heading 2: Testimonial The site had been going a year and had never made a sale. Results – From 0 Sales […]
Here’s How To Get Guaranteed Top Search Engine Listings
Getting top search engine rankings can be an enormous business boon – not only for direct sales or leads, but also for the very positive branding effects (an old report but a good one) a top position gives. Strong branding effect from high search engine rankings And here’s the secret to achieving top search engine […]
Our Web Sites Cost At Least $5,000, Our Competitors Cost $900
At the moment we’re doing 8 web sites sites. Only one is below $5,000 (it’s $4,400). I was looking at competitor sites last night and man, are they cheap! A lot of them do a 10 page web design for $900. And the sites can look okay. I look at that pricing and just shake […]