I just called into a client’s business to say hello. Whilst I was there he mentioned he’d drastically reduced his Yellow Pages Phone Book advertising spend – from $120,000 pa down to the absolute minimum. You see, this guy measures how his marketing is working – as we all should. And he found that over […]
What Everyone Ought To Know About Search Engine Rankings
It pays to be # 1 ranking for the keyword you’re targeting. Really pays. Really, really pays. A post over on Earners Forum details some data crunching from the recently (and short lived) data release from AOL. Total Searches: 9,038,794 Total Clicks: 4,926,623 Click Rank # 1: 2,075,765 Click Rank # 2: 586,100 = 3.5x […]
Google Goes Offensive With Click Fraud Allegations
Google has come out swinging in the ongoing issue of click fraud. On their Inside AdWords site, Google basically says “Click fraud measurement numbers have been exagerrated because the clowns making the allegations are using flawed logic and processes.” Read the full article here.
“Thought You Might Be Interested in This”
A fax came through this afternoon from a debt collection agency. They were offering their services to us to follow up on slow payers. Scrawled at the top of the fax page was a handwritten “Thought you might be interested in this.” There was a very difficult to read signature under that. The Oldest Trick […]
Pay Per Click Ads – Do You Make This Common Mistake?
I was chatting with a client just now about his Google AdWords campaign – he was asking why the ads seem to take a few days to work. That was easy – it’s something I see a lot. You’ll have a solid ad spend on day 1, but you don’t make any sales for 3 […]
Imagine if doctors were paid by drug companies for the advice they give
I’m just about to speak with a Financial Management guy who has set up a (terrific) web site and wants some strategic and general web advice I’ve been thinking of the way to differentiate him from his competitors on his web site when I saw he had this quote posted: at the top of a […]
Online Video Production Set To Make Money
There is tons of user generated content being added to sites – think Google Video, MySpace, You Tube – right now, along with a tremendous growth in video blogging. Whilst no-one (of the smaller video producers) has quite figured out to generate consistent revenue from it yet, there are huge opportunities out there in Internet […]
Where You Can Read Our Old Stuff
I’ve written a blog post pretty much everyday for the past 3 and a bit years. There’s a whole range of things I’ve written about and everything is easily accessible via the ‘Archive’ section. That’s at the top left of this page – just select a month and you can read everything I wrote for […]
And Here’s A Great Example Of What I Just Said
Funny how these things happen just after I write about them. I’m a member of the ‘The Lord’s Taverners’ – a cricketing charity group who raise funds for disadvantaged and underprivileged youth. One of the ways the charity raises money is via raffles. In the mail today I received a letter with a raffle ticket […]
It’s Not About The Design Stupid!
A recent web site we did was a simple redesign and then we started on the content. Main heading: Stated The Offer Sub Heading 1: Promise Of Free Stuff If The Visitor Buys Sub Heading 2: Testimonial The site had been going a year and had never made a sale. Results – From 0 Sales […]