If you read this web site regularly, or listen to our podcast, you might remember me mentioning a site we redid where the client didn’t like what we’d done. She changed her mind on agreeing to the site design and the strategy we’d devised.
The deal was that if the site didn’t make 2 sales a day by the 3 month mark, then I’d give her her money back and redo the site how she wanted it – which was how the site was when we took it over. It had never made a sale in 12 months.
(The client thought I was being way too optimistic.)
At The 3 Month Mark
Today was the 3 month mark.
Her sales today? 21 (may have been a bit more or a bit less because she struggles to ask all phone enquiries where they heard of her business).
Sales have been huge pretty much from Day 1. The 21 sales today gave her double the money she spent on the entire web site.
The Point Isn’t To Brag
But the point isn’t to brag. Okay, okay….maybe it is.
The real point is this. If you employ an expert, trust them. Get them to do what they do best and Get The Hell Out Of The Way!
(If you don’t trust them to do a great job, don’t employ them.)
- My most successful sites ever have been the 2 biggest sites we’ve done for ourselves.
- The next best have been for clients who said “You know what you’re doing, just do it.”
And that’s no surprise.