Client asked how me yesterday to get his advertisements read more. But the thing is people don’t read ads. People Only Reads What Interests Them They read what interests them. Sometimes that might happen to be an ad. Your ad shouldn’t be about you or your company or your product or your service. Your ad should be […]
Web Site Marketing
You Don’t Actually Need A Web Site
You know what, you don’t actually want a web site. A web site is just like an ad in the local newspaper or a word of mouth marketing campaign or having a business Facebook page. It doesn’t matter that your web site is a web site. What Your Web Site Should Be What it needs […]
Google Ranks Us As The World’s Best Web Designer
On May 11, 2005 I wrote an article on the web site titled “World’s best web designer – Brendon Sinclair”. I wrote it after seeing a web site say they are ranked no.1 by top search engines for the term “Internet Marketing Coach”. While that sounds very impressive, all it means is the site comes […]
Why It Doesn’t Matter If YOU Don’t Like This Web Site
The biggest part of our business is web development – that is we: design, develop and market web sites. Sometimes we’ll do one of those 3, mostly we do it all. Whatever the client needs. One thing I’ve been aware of over the years is that this site isn’t a typical web developers web site. […]
Why I’m The World’s Best Web Designer According To Google (or How To Achieve High Search Engine Rankings)
Make no mistake about it – high search engine rankings can have a very significant impact on your business. Imagine thousands of new customers coming onto your site after searching for the product or service you sell. It’s like having the best store in the best position in the best street. And you don’t have […]
Why Most High School Web Sites Fail
I went to my son’s High School Graduation last night and got to thinking how the school utilizes their online presence. Sure, they have a little web site with lots of good information. But the site is a marketing tool whether they realise it or not. To be an effective marketing tool, the web site […]
How To get More Bang For Your Buck
I’ve had a few emails and calls regarding a previous blog post about Google AdWords advertising from a couple of days ago. The main question being how do you get campaigns so efficient. Well, the first answer to that is start measuring what happens on your site. Here’s an email I sent a client today […]
Your Goals Should Drive Your Web Development
An important (super important) consideration when you develop your web site is what’s driving the development? Do you want the site to look pretty? Do you want it to make sales? Have you got a goal of getting 10,000 newsletter subscribers within the first 2 months of operation? What’s your marketing plan for the site? […]
1 Simple Step To Customer/Supplier Loyalty
It can be hard to build a working relationship with customers or suppliers. But there is 1 very simple step that helps a lot: Beer. Yep, beer. Boags Premium Beer to be precise. You see, Dan Rippon does computer repairs in Tweed Heads and beyond. And Dan’s been appreciate of some information and inspiration I’ve given him over […]
Social Networks Now Outstripping Google & Friends
Some interesting information with UK Hitwise claiming that “social network sites now receive more UK Internet visits than search engines…..May was the first ever month that social networks have been more popular than search engines in the UK.” Of the social network sites visited in the UK, Facebook accounts for 55% of all visits, almost […]