• Skip to primary navigation
  • Skip to main content

Advertising agency for the modern age

07 5534 1228

Main navigation

Close menu

  • Home
  • What
    • Advertising
    • Creative
    • Gold Coast SEO
    • Brisbane SEO company
    • Public Relations
    • Website design
    • Sponsorship
    • Web Development
    • Portfolio
  • Who
  • Blog
  • Contact

Menu

Your Goals Should Drive Your Web Development

October 7, 2010 by Brendon Sinclair Leave a Comment

An important (super important) consideration when you develop your web site is what’s driving the development?

  • Do you want the site to look pretty?
  • Do you want it to make sales?
  • Have you got a goal of getting 10,000 newsletter subscribers within the first 2 months of operation?
  • What’s your marketing plan for the site?
  • Is your product or service something your target market will search for on Google?

Understanding that the site goals are what drives the development of your web site is one major key to developing a successful site.

The Simple Example

The simplest example I can give of this is this:

If one of the goals of your web site is to get 10,000 e-newsletter subscribers within 2 months then you’ll need your e-newsletter subscription on the home page of the web site, along with a range of incentives to join up the newsletter.

That is, of course, going to affect the development of the site.

If you’re developing your site based on just the design, then you’re doing it the wrong way.

Cheers
brendon-signature

Filed Under: Business Management, Business Marketing, Web Site Marketing

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to Tailored Talk and stay ahead of the game

View Newsletter Archive

Get to Know Us

  • Home
  • What We Do
  • Case Studies
  • Brendon Keynote Speaking
  • Partner Program
  • Contact

Get There Quick

  • Home
  • Services
  • Gold Coast SEO Company
  • Brisbane SEO company
  • Public Relations Gold Coast
  • Website Design
  • Clients
  • Team
  • FAQ
  • Blog
  • Contact

Advertising Agency Gold Coast

Phone: 07 5534 1228

Email: team@tailoredmedia.com.au

Media information about Tailored Media & Brendon Sinclair

Google Partner

Copyright © 2025 Tailored Media. All Rights Reserved.

Sitemap Admin