Some interesting information with UK Hitwise claiming that “social network sites now receive more UK Internet visits than search engines…..May was the first ever month that social networks have been more popular than search engines in the UK.” Of the social network sites visited in the UK, Facebook accounts for 55% of all visits, almost […]
Search Engine Promotion
20,000 Reasons To Get To The Top Of Google
I’ve just returned from a motorbike tour around New Zealand with 4 mates. The trip really reinforced to me the absolute importance of having high search engine rankings (mostly in Google) and a well crafted web site. You see, we spent a whole chunk of money on various things: motorbike hire was about $8,000 AUD […]
Your Web Site Store Position – Busy Shopping Centre or Quiet Suburban Street?
Every store pays rent. The store in your local shopping centre pays a premium to be in your local shopping centre. That same sized store in a quiet suburban street doesn’t pay nearly as much rent – but then they don’t get as nearly as much passing traffic. An Online Store Pays 2 Types of […]
Get Google To Do Your Work……For Free
I’ve mentioned before on this site the importance of doing keyword research before you start thinking about how to get your client’s web site to the top of the search engines. I had a neat example the other day – I have a client who provides helicopter rides on the Gold Coast. Should we target […]
Only 93 Shopping Days Till Christmas
There’s now only 93 days until Christmas and we all know what that means – that’s right, time to start saving for my gift! But if you have a web site, may I also boldly suggest something else? Time To Start Is Now If your site is the sort of site that would benefit from […]
Finding The Perfect Keyword For Your Site Can Take Hours – And Make You A Ton Of Sales
I’ve been doing what’s called keyword research – that is, trying to figure out the keyword or phrase most people would search on to find the web site I’m working on. I use Aaron Wall’s keyword research tool, as well as Digital Point’s Keyword Suggestion Tool. The only other thing I use is a spreadsheet […]
Why You Should Get Links From These Type Of Pages
I’m doing some link analysis of some sites at the moment – that is, I’m trying to ascertain the value to client sites of links coming in from other web sites. And by ‘value’ I mean the advantage the link gives to my client in terms of: increased search engine ranking increased visibility/branding increased visitor […]
Why You Need To Be Right At The Top Of Search Engines
I see this all the time. If I have a client in the office and they’re doing a search for something, they almost never look beyond the top 3 or 4 results that the search engine provides. They’ll just move onto a different search term. People Usually Look At The First 3 Or 4 Search […]
What Everyone Ought To Know About Search Engine Rankings
It pays to be # 1 ranking for the keyword you’re targeting. Really pays. Really, really pays. A post over on Earners Forum details some data crunching from the recently (and short lived) data release from AOL. Total Searches: 9,038,794 Total Clicks: 4,926,623 Click Rank # 1: 2,075,765 Click Rank # 2: 586,100 = 3.5x […]
Google Goes Offensive With Click Fraud Allegations
Google has come out swinging in the ongoing issue of click fraud. On their Inside AdWords site, Google basically says “Click fraud measurement numbers have been exagerrated because the clowns making the allegations are using flawed logic and processes.” Read the full article here.