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Why You Need To Be Right At The Top Of Search Engines

January 16, 2007 by Brendon Sinclair Leave a Comment

I see this all the time. If I have a client in the office and they’re doing a search for something, they almost never look beyond the top 3 or 4 results that the search engine provides.

They’ll just move onto a different search term.

People Usually Look At The First 3 Or 4 Search Results

A small Microsoft Research study (pdf file) found that “no matter what result they eventually clicked on, our participantsPublish usually looked at the first 3 or 4 search results. When they clicked on the first or second result, they still looked at the first 4 results.”

Danny Sullivan’s Search Engine Land has a more in depth look at the study.

But the end result – if you want to be found, you have to be near the top of the search engine results. Anywhere else and you’re wasting your time.

Cheers
brendon-signature

Filed Under: Search Engine Promotion

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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