I’ve mentioned before on this site the importance of doing keyword research before you start thinking about how to get your client’s web site to the top of the search engines.
I had a neat example the other day – I have a client who provides helicopter rides on the Gold Coast.
Should we target the term “helicopter rides” or “helicopter flights”? Which term would get searched the most?
Good questions and I had no idea what the answers would be.
But I know how to find out – here’s a great way to figure out which term to target.
Go to the Google AdWords Keyword tool and type in your 2 terms. You’ll get a very good idea on how many searches are done each month for each term.
Use Google AdWords For Research
The absolute best way to gauge the search numbers is to set up a Google AdWords account and bid on the 2 terms.
Within 48 hours you’ll have an excellent idea on the number of searches completed for each term as this data is provided in your reports.
Ths can go a long way to avoiding some confusing data from the keyword tool.
For example, here are the search numbers for the terms from the tool:
- helicopter rides – 18,100
- helicopter flights – 2,900
Seems pretty clear cut doesn’t it. You’d expect the terms “helicopter ride” and “helicopter flight” to have a similar proportionate gap.
- helicopter ride – 14,800
- helicopter flight – 27,100
Get As Much Data As You Can For The Right Decision
That doesn’t make a whole lot of sense to me. In a case like this I’d go to Google AdWords and test all terms and get the real time results.
As you can see, if you choose the wrong term to get a high ranking for it can be a terrible move.
Sure, you’ll work hard and get a # 1 rankings but you could have gotten your client x6 times more potential customers if you had targeted the more highly searched for term.
Makes sense and can mean a lot more $$$ for your client.