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What Everyone Ought To Know About Search Engine Rankings

August 11, 2006 by Brendon Sinclair 1 Comment

It pays to be # 1 ranking for the keyword you’re targeting. Really pays. Really, really pays.

A post over on Earners Forum details some data crunching from the recently (and short lived) data release from AOL.

Total Searches: 9,038,794
Total Clicks: 4,926,623

Click Rank # 1: 2,075,765
Click Rank # 2: 586,100 = 3.5x less
Click Rank # 3: 418,643 = 4.9x less
Click Rank # 4: 298,532 = 6.9x less
Click Rank # 5: 242,169 = 8.5x less
Click Rank # 6: 199,541 = 10.4x less
Click Rank # 7: 168,080 = 12.3x less
Click Rank # 8: 148,489 = 14.0x less
Click Rank # 9: 140,356 = 14.8x less
Click Rank # 10: 147,551 = 14.1x less


3.5 Times More Clicks At Position # 1 Than At # 2

I always knew you got you lots more clicks if your search engine ranking was # 1 – we managed a # 1 ranking for a long while on one of the most competitive product searches on the web.

When we dropped from # 1 we measured very closely the change in the number of visitors coming from search engines. It was a lot. Not as much as the data says above, but close.

The bottom line?

Number 1 is a lot, lot better than number 2.

Cheers
brendon-signature

Filed Under: Search Engine Promotion

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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Comments

  1. Tom Cahalan says

    August 15, 2006 at 11:01 pm

    I’m surprised no one has commented on this. I think these figures are an absolutely brilliant set of statistics, and with over 20m records available, it’s a good set of data to go on. It’s also a great selling point to companies on page 2, or those even on page one near the bottom about the additional benefits that SEO can bring to them.

    Reply

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