Brand identity can be tremendously important and colours make up a big part of that. When we develop web sites for clients, colour (obviously!) plays a huge part. Check out this great infographic on the impact of colour across your branding and marketing strategy.
Business Marketing
Do You Do These 2 Quick, Easy & Very Effective Things To Market Your Business?
Okay, here are 2 things I’d strongly encourage you to do when you’re marketing your business: 1. Survey your customers – if you want to do it online, use this great tool. If you want to do it offline, type up a survey and print it out. Surveys do a whole range of things from […]
How Facebook Is Better Than Google (and becoming more important)
Google won the search engine wars because they delivered the best (most relevant) results. But we’re past the dark ages of “the most links wins” now, and looking at other signals to measure the quality of a page – like social activity on platforms like Facebook, Twitter and Google+.
Know How The Web Works
As you might suspect, we test a ton of things online. One of the things we know is that if you’re trying build your brand with information reports, then you have to make it very easy to get the report. The more questions you have in your forms, the less people will use them…
Best Catering In Hobart ………………Again
A quick shout out to the best catering in Hobart team who put on a sensational function on Saturday night for my old school’s reunion. The Pickled Pear team do all sorts of functions including catering for weddings in Hobart and much more. The legendary Christine Delpero is the Manager and Owner and she takes […]
I Went All Zen Like On His Ass
Have a mate just about to start his own business. It’s his first. He asked me for business advice. I took him aside, got myself into the trance like state and said, slowly and in a deep voice (more credibility when you say stuff in a deep voice): “My son, my advice is simple and […]
Just How Valuable Is White Pages Advertising?
A client just asked my if she should renew her White Pages advertising and if it was good value for money. Here’s what I told her (and it’s the truth): Hi Mary-Anne In my considered and humble opinion, White Pages advertising books now make an excellent computer screen stand for when people are searching on […]
People Don’t Actually Read Ads
Client asked how me yesterday to get his advertisements read more. But the thing is people don’t read ads. People Only Reads What Interests Them They read what interests them. Sometimes that might happen to be an ad. Your ad shouldn’t be about you or your company or your product or your service. Your ad should be […]
3 Times More Sales, With The Average Sale Price Over 4 Times What It Used To Be
I asked one of my clients for a testimonial and he’s just sent it through. It is without doubt our best ever testimonial… even if Luke does make fun of me! (Laugh it up funny boy. Next month’s bill is doubled.) 3 Times More Sales, With The Average Sale Price Over 4 Times What It […]
You Don’t Actually Need A Web Site
You know what, you don’t actually want a web site. A web site is just like an ad in the local newspaper or a word of mouth marketing campaign or having a business Facebook page. It doesn’t matter that your web site is a web site. What Your Web Site Should Be What it needs […]