Google is rolling out the latest change to their algorithm shortly and say there will be a noticeable effect on about 1% of web site rankings. We’re now checking rankings to see if any of our clients have been negatively affected – usually not, because the changes generally target search engine guys trying to game […]
Business Management
Do You Make This Classic Business Mistake?
Do you make this classic business management mistake? I know I have countless times over the 15 years I’ve been in business. It’s the battle between What’s Important and What’s Urgent. There’s Important Stuff There’s stuff in business that’s important to do – you know the sort of things: Strategic reviews Looking at the big […]
How Facebook Is Better Than Google (and becoming more important)
Google won the search engine wars because they delivered the best (most relevant) results. But we’re past the dark ages of “the most links wins” now, and looking at other signals to measure the quality of a page – like social activity on platforms like Facebook, Twitter and Google+.
Know How The Web Works
As you might suspect, we test a ton of things online. One of the things we know is that if you’re trying build your brand with information reports, then you have to make it very easy to get the report. The more questions you have in your forms, the less people will use them…
New Marketing Is A Conversation
The big change in marketing is that it’s now a conversation. Don’t interrupt. Sure, join in if you want to, but you’d better bring some value to the conversation or you’ll be cut off in minutes. I’m seeing a big decrease in old world marketing – ads that interrupt. Sure, they can still work. Just […]
How To Negotiate More Than A Mars Bar & A Cap
Just spent some time tidying up my website for South Coast Track, a wilderness trek I did with my sons a couple of years back, before we start this year’s negotiations with Par Avion Wilderness Tours for their advertising on the site. Shannon, the Big Chief of Par Avion (he insists I call him that)…
Another Sinclair Outsmarts His Team
Just heard my 52 yo brother Bryan from Sinclairs Fitness beat all his much younger employees (30 years younger) in a 11 km Fun Run. Wow! Then I heard from one of his staff members that he told them before the race that if any of them beat him they’d all lose their jobs……not that […]
I Went All Zen Like On His Ass
Have a mate just about to start his own business. It’s his first. He asked me for business advice. I took him aside, got myself into the trance like state and said, slowly and in a deep voice (more credibility when you say stuff in a deep voice): “My son, my advice is simple and […]
Sexy Brendon on Twitter
If you don’t follow me on Twitter there’s obviously something not right in your head. I’m not saying you’re stupid, but the evidence is pretty clear ;o) Sexy Up My Twitter I’ve been trying to sexy up my Twitter profile to be more interesting – because I’m as dull as dishwater and only have online […]
Just How Valuable Is White Pages Advertising?
A client just asked my if she should renew her White Pages advertising and if it was good value for money. Here’s what I told her (and it’s the truth): Hi Mary-Anne In my considered and humble opinion, White Pages advertising books now make an excellent computer screen stand for when people are searching on […]