Howdy. Hope you’ve had a good weekend. A couple of weeks ago I posted a blog about some previous job experiences I had. Anthony Dever is a guy who often provides some feedback and is pretty smart. Anthony recommended a book called: “Blink : The Power of Thinking Without Thinking”. Because Anthony recommended it I […]
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Online survey review
As regular readers might know we do quite a few surveys for various web sites we are involved in. Someone asked me for a recommendation on the best and easiest way to do an online survey – the one we use is One Minute Poll. I wrote a review here if you’re at all interested […]
3 Things You Need To Be Doing
A few people we meet with seem to think that successfully marketing a business requires us to be struck by a bolt of brilliance from where we craft a fantastic marketing strategy. Doesn’t Work Like That It doesn’t work like that. If I could give you a successful marketing strategy in 1 word it would […]
How Finishing An Ironman Triathlon Prepared Me For Business
When I was back in Tasmania for the holidays I drove my family to the top of Mount Wellington, a 1,270 metre above sea level mountain that overlooks the city. On our drive up the mountain – it’s 23km from the middle of the city to the peak of the mountain – we passed a […]
Probably The Biggest Lesson I Learnt
Howdy. Thinking back to my nursing, I’ve been trying to come up with the biggest business lesson I’ve learnt. It was easy. 2 things I did later in my career were run the Resuscitation Program – part of that role was to head up the resus team and manage any resuscitations. The other was one […]
Everything impacts
Speaking of expectations – as I was below – I’ve noticed something over the past couple of days. On Friday I went for a 7 kilometre run. Laura, my 13 yo daughter, ran with me. The only time Laura runs regularly is when she runs with me. Today I went for a 2 km swim. […]
Am I smarter than this guy?
One of the web marketing gurus selling information products at the moment is a guy called Brad Fallon. Brad looks like he has done a Joint Venture with a couple of other marketers and they are out selling Brad’s product, based on the fact that Brad made something like $50,000 in sales in his first […]
Taking advantage of the market
Quick and smart thinking Hello. Hope you are well and healthy leading up to Christmas. We’ve been busier than ever and I’ve been a bit slack in doing the blog. I’ll write this blog, one tomorrow and then send out a newsletter and then I’ll be taking a break until January 6 next year. A […]
Marketing by mistake……..or design?
Howdy. Saw some absolutely brilliant marketing on Monday that was apparently done by mistake. Here in Australia, we’ve just finished the second series of the hit TV show “Australian Idol”. A girl called Casey Donovan won it. That was on Sunday night. On the Monday, one of the major sponsors of the show placed some […]
Too many opinions
I see this a lot with billboards. Billboards look great and can be an effective advertising too (especially for building brand awareness)….sometimes. But sometimes the creative person doesn’t think too hard The deal with highway/street billboards is this: Your target audience is driving past at 60-100 km per hour. They only have time to take […]