A few people we meet with seem to think that successfully marketing a business requires us to be struck by a bolt of brilliance from where we craft a fantastic marketing strategy.
Doesn’t Work Like That
It doesn’t work like that. If I could give you a successful marketing strategy in 1 word it would be “Consistency.”
If you graciously allowed me 3 things, they’d be:
1. Word of Mouth/Referrals
3. Public Relations
Marketing is about getting your message noticed by your target market. And getting noticed has a lot to do with frequency – that is, how often your market sees your message. The more the better.
A well integrated marketing campaign
Combine those 3 tactics together to form a well-integrated marketing campaign and the leads and sales will flow in.
Don’t rely on just 1. (Mostly because it won’t give you the frequency you need for success, but also because by using those 3 people will know about you (advertising), they’ll believe you’re credible (PR) and they’ll trust you (referrals)).
That’s the sort of mix that leads to a sales – the ultimate goal of any marketing.