One of the web marketing gurus selling information products at the moment is a guy called Brad Fallon. Brad looks like he has done a Joint Venture with a couple of other marketers and they are out selling Brad’s product, based on the fact that Brad made something like $50,000 in sales in his first month of business.
His web site now says he’s made $1.3 million in 11 months. Good for him.
I’ve subscribed to Brad’s email newsletter and receive regular updates. They always have the same sort of heading – “Learn how I made $100,000 a month after being in business for just 6 months.” Or some such thing.
But I can do that
20 weeks ago I developed a web site. It’s best day so far has been $20,500 ($15,546 US) for the day. Best week has been $102,000 ($77,359 US). Best month has been $340,150 ($257,954).
Nope. It wasn’t. On October 25 (10 weeks ago) I launched another site. Best day has been a touch over $10,000. Average day is about $6,000.
As regular readers probably know, 2 1/2 years ago I had a site do $200,000 in sales in one night.
It’s not magic
It’s not magic. It’s not some secret skill. It’s not trickery. And it ain’t that hard.
Sure, I’m pretty sophisticated now in terms of the knowledge I have and the skills I have. But those skills don’t extend to actually being able to develop a web site!
I can’t design a web site
I have zero programming skills
In the past week I have almost destroyed our Order Management Software, developed a process for part of the business that the girls here abandoned after all of 10 minutes and I even managed to overwrite one of our web sites with a completely different (and wrong) web site!
The Stupid Uncle
Here in the office I’m kind of like the stupid Uncle who embarrasses everyone. The women here pretty much stick me in the corner out of the way and hope I don’t touch anything. But because I’m the boss they can’t get rid of me!
I’m not saying that a guy like Brad Fallon doesn’t have answers – in fact getting info from guys like Brad is all part of the process of learning the skills you need to succeed. And recognising what action you need to take to be successful.
It can sure cut down your learning time.
But what I am saying is this
It ain’t that hard. Sure, it takes some skills and some knowledge. But most of all it takes action.
(By the way, forgive me for not saying what the sites I’ve launched sell other than to say they sell ‘hard’ products that we have to pack and post. The businesses are in fairly small, competitive niches and I don’t want any more competition or competitors with the info I give out.)
I’ll be writing articles on each part of the businesses and how we’ve managed to grow them so quickly so you get some insight and tips into how we’ve achieved it.