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Different Strokes For Different Folks

October 18, 2004 by Brendon Sinclair Leave a Comment

Had one of those days today. It was pretty much summed up by these words when I went to the Dentist next door because I had a bit of a toothache.

Major catastrophe

He’s taken a quick look and said “You have a major catastrophe there.”

Not the words you want to hear when you are laying in the Dentist’s chair with various instruments shoved in your mouth.

So out comes one of my back teeth, along with a Wisdom tooth.

Not really a major catastrophe. Not even a minor one really.

If needing a couple of teeth out is the worst thing to happen to me this day, week, month or year I’ll consider myself blessed.

If my house burned to the ground I wouldn’t give it a second thought.

If my car was in the house at the time? No worries, I have a bike!

It’s the same in marketing.

What might be a major catastrophe to one person may be absolutely nothing to the next.

What might be a highly offensive ad for one group of people may be a highly effective ad for another group.

Different strokes for different folks.

Assess your market carefully and structure the best offer for them.

And if your a Dentist, maybe just say “You need a couple of teeth out. No biggie.”

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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