Blog

I was talking with someone on the weekend and they were of the view that marketing is pretty ineffective in stopping people from smoking. His thinking was that despite all of the anti-smoking marketing, people still take up smoking. The largest increases are in the number of girls/young women taking up cigarette smoking. And when […]

Check out our latest Podcast at TailoredPodcast (Show # 39) – it’s about making bigger sales than you do now. (BTW, you might want to listen to my first ever podcast – either click here or scroll down to BS-Biz-Mix-2005-11-22 on the player…..it’s so bad it’s almost good! But it is very, very boring.). I’ve […]

Here in our office block there are 2 offices and a retail shop currently vacant. They’ve been vacant for about 3 months. And the owner is getting worried. I know that because there is presently a small crane outside my window putting up a large sign advertising the offices and shop. It’s been at the […]

Business is selling, no matter how it’s fluffed up. A lawyer sells his services. A doctor hers. A signwriter theirs. A web developer his. And on it goes. Building Relationships One of the most important elements in business is building the right relationships with the right people. Here’s a story about that. One of our […]

Look, I don’t want to be rude but sometimes it just has to be said. How holiday resorts work here on the Gold Coast is this way: The manager manages the resort – he does the marketing, he keeps the resort neat, he gets the rooms cleaned….he basically takes care of everything. And he gets […]

Much of our web development work is redeveloping web sites that don’t work so well. I’ve just finished off a proposal for a client and it’s a process that we know pretty well. Here are the first steps to take in developing a better performing web site (and who says I’m not creative with the […]

We’ve been testing some search engine optimisation strategies on a single web page on a site over the past 14 days. The page is on a site that has no relevance to what the page is about We’re targeting an pretty competitive keyword The results so far have been interesting. Using some pretty basic strategies […]

Here in Australia we’ve just had probably the most eagerly anticipated boxing match in Australian history. 2 locals fighters, Danny Green and Anthony Mundine, fought in Sydney last night for the chance at a World Title Fight. Huge live crowd in excess of 30,000. Massive interest in pubs and clubs screening the fight. And Pay […]

You probably think that I make this stuff up. I swear I don’t. I had a meeting with a client today. She’s a client who was very unhappy with our work a few weeks back. She wanted us to start again on her web site and do it her way – that was despite seeming […]

I took a late lunch today and wandered on down to a local cafe. It was 2 pm, a little late for most people’s lunch, and I was the only person in the place. Jason, the cafe owner who I know, came on over for a chat as I ate lunch He had a bunch […]