Business is selling, no matter how it’s fluffed up.
- A lawyer sells his services.
- A doctor hers.
- A signwriter theirs.
- A web developer his.
- And on it goes.
One of the most important elements in business is building the right relationships with the right people. Here’s a story about that.
One of our clients is a lovely lady called Jo.
Jo is looking at embarking on a career path change and we’ve spoken a few times by phone where I’ve tried to steer her in the right direction regarding what she is doing (luckily her career direction is one I know a fair bit about!).
“Tested Advertising Methods” (Fifth Edition) by John Caples. That’s me on the left posing as the model with the book.
It’s one of the classic “How to” books on writing advertisements.
Jo wrote a personal message on the inside to me:
“Hi Brendon This is supposed to be a real “classic” – bit like you really! Hope you enjoy Jo :o)”
Jo Should Write A Book
Jo should write a book on how to make friends and influence people. Because what she has done is brilliant work.
An unsolicited and unexpected gift. A kind personal message.
That makes me feel good. It makes me like Jo even more. It invokes what’s widely called the Law of reciprocity. Jo does something nice for me (with no ulterior motive) and I feel like I have to return the favour at some stage.
Jo has simply built the relationship by doing something nice.
Is there anything relevant, kind and just plain nice you can do for a business contact.
If there is, do it now. Be like Jo.
P.S: The heading “Advice to ………” is one that is mentioned in the book as being very effective at getting people to read on because “…the word “Advice” suggests to the readers that they will discover some useful information if they read the copy.”
Hope you have.