Look, I don’t want to be rude but sometimes it just has to be said.
How holiday resorts work here on the Gold Coast is this way: The manager manages the resort – he does the marketing, he keeps the resort neat, he gets the rooms cleaned….he basically takes care of everything.
And he gets paid, essentially, a % of the rental income he brings in.
The apartments in the resort, and the average would be 100 I’d guess, are owned by individual owners who leave it up to the manager to manage (and they pay him that % of the rent).
90 Break-Ins……………..Is This Our Most Burgled Man
That’s the front page headline in the local newspaper yesterday. It features the story of a resort manager whose resort has been burgled 90 times in 10 years. According to this manager some of the incidents include:
- A wallet with $1,000 taken from an apartment while the occupants slept
- Two expensive watches, $300 in cash and cigarettes stolen from another apartment
He went on to say “…………..most (robberies) happen at night and it happens at any time of the year.”
How To Destroy Your Business 101
That’s an excellent way to have a terrifically negative impact on your business. It’s basically How To Destroy Your Business 101.
Step up to the local media and detailed the 90 robberies you’ve had and also mention the fact that the apartments are so unsecure that robbers come in at night whilst you are sleeping. Crazy.
Not all publicity is good publicity.