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Speaking of Crap: Pirates of the Caribbean

May 31, 2007 by Brendon Sinclair 1 Comment

Pirates are doing some robbing with this movie…..but it ain’t Capt’n Jack Sparrow taking your money! I went to see Pirates of the Caribbean on Saturday night with my kids and a neighbourhood kid and was robbed of a bit over $50 at the door. How they can charge for this piece of rubbish is […]

Women Do It For Longer

May 31, 2007 by Brendon Sinclair Leave a Comment

eMarketer reports that men are online more often, but women stay longer. Women ages 18 to 34 account for 27% more of total time spent online in the UK than men their same age, according to Nielsen//NetRatings data released in May 2007. The ONS data indicate that despite the frequency of their online visits, men […]

How To Know Exactly What Your Readers Want

May 28, 2007 by Brendon Sinclair Leave a Comment

Developing the right content for your web site can sometimes be a tricky business. After all, you can never be sure of what your visitors want to read. Or can you? I always say that my biggest strength is that I don’t know much at all. And it’s true. The Only Thing I Can Do […]

How To Lose A Client In 1 Easy Step

May 15, 2007 by Brendon Sinclair 4 Comments

I lost a client a while back. When we went to register her domain name (a .com.au) we needed the clients ABN (a business number). Because she didn’t have an ABN we weren’t able to progress in the purchasing process. I rang the domain name registrar and mentioned the client didn’t have an ABN so […]

The Reason Nurses Get All The Trust

May 9, 2007 by Brendon Sinclair Leave a Comment

I’ve been giving more thought to this credibility issue I discussed below. As regular readers might know, in my deep dark past I was a nursing sister/male nurse. I was talking with an old nursing colleague the other day and we were talking about why it’s such a trusted occupation. That’s easy – essentially nurses […]

Why We Stick With What We Know

April 27, 2007 by Brendon Sinclair 2 Comments

Paul Bliss from Ennect contacted me today after reading that we use Constant Contact as our newsletter program. Ennect is marketing software, including email marketing, online surveys, event registration and online sweepstakes functionality. Paul started his email with “I know it can be time-consuming to try a new product…….” And that right there is why […]

Old Lady Chained To Nursing Home Cupboard……..By News Reporter!

February 22, 2007 by Brendon Sinclair 3 Comments

Who said journos won’t go to any lengths to make a story interesting?! I reckon chaining an old lady to a cupboard has to be up there with the all time greats. Click here for the full story.

How To Do The Ambush Interview

February 19, 2007 by Brendon Sinclair 3 Comments

On Friday I played a game of golf with a long-term web client of mine. I picked him up at lunchtime and we drove up to the course. I parked the car in the underground car park, grabbed our bags and dropped them off at the bag drop (just a 20 metre walk). We then […]

The Frustrating Thing For Vitamin Sellers, Pharmacies, Etc

January 15, 2007 by Brendon Sinclair Leave a Comment

Because of the huge amount of spam thrown at pharmacy web sites – I blame Viagra for it all (!) – it must be very frustrating for companies with quality vitamins and vitamin supplement sites trying to get noticed amongst all the clutter. After all, a dietary supplement site will probably be lumped in with […]

Five Things You Probably Don’t Know About Me

January 8, 2007 by Brendon Sinclair 3 Comments

There’s been a blogging game going on for a while where you get ‘tagged’ and have to provide 5 things people don’t know about you. My online mate Dave tagged me, so here goes: Couldn’t Speak, Couldn’t Swim & Faked Sickness 1. When I was a kid I had such a bad stutter that I […]

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