• Skip to primary navigation
  • Skip to main content

Advertising agency for the modern age

07 5534 1228

Main navigation

Close menu

  • Home
  • What
    • Advertising
    • Creative
    • Gold Coast SEO
    • Brisbane SEO company
    • Public Relations
    • Website design
    • Sponsorship
    • Web Development
    • Portfolio
  • Who
  • Blog
  • Contact

Menu

Qualitative Research, Decisions & Impacts

December 31, 2006 by Brendon Sinclair Leave a Comment

As we near the end of the working year, it’s always good to look back at what has worked for us.

One thing we’ve done a little more of this year is qualitative research – that is we’ve measured the quality over and above the quantity. And we’ve identified what sort of quality clients we’ve wanted to attract (and keep), rather than just get as many as possible.

Our interpreting qualitative data then impacts on our strategic marketing decisions and has long term benefits. You see, we’re not keen to take on clients who give us the cashflow but very little profit. And our core group of clients understand the need for us to be profitable to move forward and continue to provide them with high quality service.

Keeping Up To Date

A big part of my job is keeping up-to-date with the latest and greatest in the industry so we can appropriately advise clients. And in such a fast-paced environment like the web, that takes a couple of hours reading each day.

Here are the blogs I read each day, for example.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to Tailored Talk and stay ahead of the game

View Newsletter Archive

Get to Know Us

  • Home
  • What We Do
  • Case Studies
  • Brendon Keynote Speaking
  • Partner Program
  • Contact

Get There Quick

  • Home
  • Services
  • Gold Coast SEO Company
  • Brisbane SEO company
  • Public Relations Gold Coast
  • Website Design
  • Clients
  • Team
  • FAQ
  • Blog
  • Contact

Advertising Agency Gold Coast

Phone: 07 5534 1228

Email: team@tailoredmedia.com.au

Media information about Tailored Media & Brendon Sinclair

Google Partner

Copyright © 2025 Tailored Media. All Rights Reserved.

Sitemap Admin