When we complete a web development project for a client we provide them with a Web User Manual that includes my personal home number. I tell the clients to ring me at any time of the day or night should there be a problem with their web site. The reason is simple: If you’re […]
Why Marketing Doesn’t Stop Girls From Smoking
I was talking with someone on the weekend and they were of the view that marketing is pretty ineffective in stopping people from smoking. His thinking was that despite all of the anti-smoking marketing, people still take up smoking. The largest increases are in the number of girls/young women taking up cigarette smoking. And when […]
Podcast up, Example Of Working Video
Check out our latest Podcast at TailoredPodcast (Show # 39) – it’s about making bigger sales than you do now. (BTW, you might want to listen to my first ever podcast – either click here or scroll down to BS-Biz-Mix-2005-11-22 on the player…..it’s so bad it’s almost good! But it is very, very boring.). I’ve […]
Always Have Your Sign Up
Here in our office block there are 2 offices and a retail shop currently vacant. They’ve been vacant for about 3 months. And the owner is getting worried. I know that because there is presently a small crane outside my window putting up a large sign advertising the offices and shop. It’s been at the […]
Advice To Every Business Man Or Woman
Business is selling, no matter how it’s fluffed up. A lawyer sells his services. A doctor hers. A signwriter theirs. A web developer his. And on it goes. Building Relationships One of the most important elements in business is building the right relationships with the right people. Here’s a story about that. One of our […]
How To Beat Your Best Ever Day’s Sales By 50%
We’ve just (yesterday) uploaded some changes to a web site and the results have been good. The client’s web site had been going for 553 days The client averaged 0.52 sales per day Average sale was $105.35 The most ever sales on 1 day was 6 The site was edited and updated yesterday. Then what […]
Ummmmm…….Shut The Hell Up!
Look, I don’t want to be rude but sometimes it just has to be said. How holiday resorts work here on the Gold Coast is this way: The manager manages the resort – he does the marketing, he keeps the resort neat, he gets the rooms cleaned….he basically takes care of everything. And he gets […]
The First Steps To A Better Web Site
Much of our web development work is redeveloping web sites that don’t work so well. I’ve just finished off a proposal for a client and it’s a process that we know pretty well. Here are the first steps to take in developing a better performing web site (and who says I’m not creative with the […]
The Test So Far
We’ve been testing some search engine optimisation strategies on a single web page on a site over the past 14 days. The page is on a site that has no relevance to what the page is about We’re targeting an pretty competitive keyword The results so far have been interesting. Using some pretty basic strategies […]
Why Having Someone Hate Your Product Sometimes Makes It Easier to Market
Here in Australia we’ve just had probably the most eagerly anticipated boxing match in Australian history. 2 locals fighters, Danny Green and Anthony Mundine, fought in Sydney last night for the chance at a World Title Fight. Huge live crowd in excess of 30,000. Massive interest in pubs and clubs screening the fight. And Pay […]