1. Get more target, well-qualified visitors to your site who want to buy what you sell – that’s done through search engine optimisation (getting high ranks) and Pay per Click advertising (i.e. Google AdWords). 2. Increase the number of people buying – do that by getting more to your site at the same conversion rate […]
Why You Need To Keep Your (Online) Nose Clean
I had a lunchtime meeting at a cafe yesterday with a fellow I’ve done a little work for. We were chatting about us doing a little more work for him. One thing that became clear throughout the meeting was that this fellow knew an enormous amount about me, about this business and about the work […]
A Trick For The Unwary
My two- (2) sons – Jack (14) and Harry (12) – and I raced a 5km fun run on Sunday. I managed to grab Jack with about 20 metres to go for an easy 2 second win! (Sure, I couldn’t stand for about 4 minutes after, but that’s beside the point.) Harry trotted in 7 […]
Loving Your Work Melbourne Victory
Melbourne Victory is one of the teams in the A League – Australia’s premier football (soccer) league. This weekend in Melbourne, 2 Australian Rules Football (AFL) teams are playing off in the Grand Final. It’s the Australian equivalent of the Super Bowl – in excess of 100,000 fans watch live with millions more around the […]
Grab Attention Instantly….. Or Get Thrown In The Trash
The importance of grabbing your prospect’s attention immediately really cannot be understated. We’re all bombarded with marketing messages everyday and it’s tough to break through the clutter. So no clowning around! Media Buyers Survey – zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz I just bought a marketing magazine – as I was walking back to the office with it I came […]
Pretty Works – But Should You Exploit It?
I feel stupid doing it, but I sometimes do. Just like last week. I was chatting to a client about his potential site and, based on the fact that his target market is guys, suggested using photos of attractive staff on his Home Page rather than him. It’s just that using attractive women on a […]
How To Make A Huge Impression With A Tiny Thing
I’m the President of the Palm Beach Scouts – my son Jack is a mad keen Scout. We give out lots of our framed Certificate of Appreciation (below). When we present the Certificate we always make sure that taped to the back of the framed certificate are 2 hooks and nails so the certificate can […]
Warners Joins With YouTube For Revenue Synergy
TechCrunch reports that “….a deal Monday that will put thousands of Warner music videos on the video sharing site (YouTube) and allow user created videos to legally use Warner owned music. YouTube is reported to have created technology that will automatically detect when copyrighted music is used in videos, give Warner the right to accept […]
Why You Might Not Need That Full Page Ad
I have a client who is in a fairly specialised niche. He takes a full page Yellow Pages advertisement every year because his main competitor does. In fact the rep says to my client “You need to take a full page ad because your competitor does. You don’t want him to get an advantage do […]
How TV Ads Can Shoot Your Competitors Sales Through The Roof
As a manufacturer or distributor of products there can be huge frustration in getting your product in front of your target market. I have a distributor client who sells a health related product who is so fed up with super-slim margins, no retailer support and slow payments from retailers that he has (successfully) started to […]