Here’s some good opportunistic marketing. I’m a big fan of Arrested Development – a US comedy. I have the DVD box set and have just watched the entire series. One of the episodes mentions a web site (very briefly) called www.imoscar.com. Being the marketing guy I am I had to take a look to see […]
Severe Case Of PFO – What The??!
“Okay, we have a patient here with PFO……” “Give it stat and then move to prn…..” “We need a bit of link love……” All of those make perfect sense to me Here are the translations. This patient was pissed (drunk) and fell over (PFO) and hurt himself – a very common description when you work […]
How Your Facebook Site Might Stop You From Getting A Job
Social media sites can be a great way to connect with others. Just be aware that whatever you say now can basically be available forever…….and ruin your life. “A survey released by Viadeo said that 62 per cent of British employers now check the Facebook, MySpace or Bebo pages of some applicants, and that a […]
Search Engine Assessment – Free
Looking for some solid (& free) ideas on how you might get higher search engines rankings? Look no further – Web Site Grader is a nifty little tool that does a pretty solid job at giving you some ideas on what needs to be done to your site. Check it out.
Speaking of Reporting…….
Speaking of reporting, I had 2 calls yesterday from happy clients: “Whatever you did has worked incredibly well!” & “I have seen a great improvement. Thanks so much!!” Here are the stats from one of these people – we started work on January 25. Click the image for the larger image – but they’ve gone […]
Works Comes From Surprising Places
Last Thursday we gained a client for search engine work. Last Friday we gained a client for search engine work. Both clients found us by searching on their main keyword and saw sites that are managed by us at # 1. So the new clients figured if we could get # 1 for other clients […]
Who You Gonna Call?
A few years ago here on the Gold Coast, a huge billboard on the highway was advertising a legal firm. The billboard was something (from memory) like this: Next Ad On The Billboard I knew the ad time on the billboard was up and the owner was searching for someone to take the space. I […]
The Simplest Marketing Trick
I remember one of my first marketing jobs. I was young and inexperienced. The boss was a pedantic, perfectionist tyrant. If I did anything wrong, I was hammered. Ridiculed. Yelled at. All that had the desired effect. I Did Nothing I did nothing new or innovative or bold or different. Every single thing I did, […]
A Modern Media Kid – How To Brand Yourself 101
One of the big stories here in the last week has been the hilarious going ons of a teenage lad/genius called Corey Worthington. Corey is a 16 yo kid from a Melbourne suburb who has brilliantly encapsulated a lot of the success of modern marketing. You see, he held a party. He advertised his party […]
Permission Marketing Done Not So Well
Expo holders really need to tread a fine line. On the one hand they want to attract service/product providers to buy stall space. So the offer to the potential stall holder has to be good: good space great Expo promotion tons of potential customers coming to the Expo And the Expo holder has to attract […]