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Who You Gonna Call?

January 26, 2008 by Brendon Sinclair Leave a Comment

A few years ago here on the Gold Coast, a huge billboard on the highway was advertising a legal firm.

The billboard was something (from memory) like this:

Next Ad On The Billboard

I knew the ad time on the billboard was up and the owner was searching for someone to take the space.

I approached a local private hospital, who have a large Emergency department, to take over the billboard and take an ad like this one below:

Anyhow, the proposed creative didn’t fit with the hospital’s positioning so the billboard idea wasn’t taken up.

Who You Gonna Call?

But the recent death of Heath Ledger got me thinking.

If you come across a guy who you think is:

  1. (firstly) unconscious from drug use, then
  2. (a few seconds later) dead

I reckon I’d prefer you to call for an ambulance or try and revive me than calling Mary-Kate Olsen a couple of times for advice.

Maybe that’s just me??

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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