I was young and inexperienced.
The boss was a pedantic, perfectionist tyrant.
If I did anything wrong, I was hammered. Ridiculed. Yelled at.
All that had the desired effect.
I Did Nothing
I did nothing new or innovative or bold or different. Every single thing I did, I ran past my boss for approval.
I spent more time getting approval for the most ridiculously tiny things that I didn’t actually get anything done.
That’s what the boss wanted of course. The boss wanted control.
That boss taught me so much…….on what not to do in business.
Marketing your business isn’t difficult. Don’t make it complex.
Just do something.
Think a letterbox drop might work. Do one.
- Don’t over analyse it.
- Don’t worry about measuring the impact – you’ll get a good feel for the effect.
- Don’t worry about the offer – just make one.
- Don’t worry about what to write – just write something and get it printed.
Whatever we make complex we make harder to implement.
If it’s simple, it gets done.
Do that letterbox drop. Take that ad. Make that sign.
You don’t need an ad agency or a marketing guru for that.
Just do it.