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Severe Case Of PFO – What The??!

February 18, 2008 by Brendon Sinclair 2 Comments

  1. “Okay, we have a patient here with PFO……”
  2. “Give it stat and then move to prn…..”
  3. “We need a bit of link love……”

All of those make perfect sense to me

Here are the translations.

  1. This patient was pissed (drunk) and fell over (PFO) and hurt himself – a very common description when you work in Emergency Rooms.
  2. Give it immediately (stat) and then as required (prn) – usually talking about medication.
  3. “Link love” means we need some web sites linking to another web site because that generally helps to boost the second web site’s search engine rankings.

Jargon is inevitable in any industry – it’s effective language to quickly and precisely communicate.

The problems begin when we use jargon with people who don’t know what we’re talking about – in business that can make a big difference.

Don’t Make People Feel Stupid

The last thing you want to do is confuse people. Because confused people feel stupid.

If you make someone feel stupid they almost certainly won’t buy from you.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

Reader Interactions

Comments

  1. Carl says

    February 20, 2008 at 1:16 am

    Don’t forget the Aussie, USA language barrier.

    Spanner – I once spent an hour looking for an adjustable wrench.

    Boot – Trunk

    My favorite, I still root for my teams (lol, dictionary.com has a separate definintion for Australian Informal).

    Reply
  2. Brendon says

    February 21, 2008 at 10:26 am

    That last one has caused many people many problems!

    Reply

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