The way The Athlete’s Foot sells athletic footwear makes complete sense to me. Simple Needs Analysis You walk into the store and they do a simple needs analysis – “What will you be doing in the shoes?” They then get you to stand on a pressure mat, which tells them what way your foot goes […]
Crisis Management Means Doing The Right Thing
Here on the Gold Coast, Australia surf life saving clubs are a big part of the local life. Kids join at a young age and learn surf swimming skills and progress through to being sully fledged surf life savers, patrolling the beaches in the summer to help swimmers who get into trouble. There are clubs […]
The Only Thing We Do Different
With my marketing background I’ve seen tons of businesses from the inside. Great big businesses, Hugely successful businesses, Small businesses, Crap businesses. The success or failure of every business comes down to 1 simple thing: Do they provide or find the right solution for the customer. All business is, is finding solutions.
How A Smart Operator Develops His Web Site
Anthony and I spent the past couple of days with one of our clients who is a smart operator. This guy has just taken over a business and he wants the current web site redeveloped. The Web Site Isn’t An Expense He doesn’t see his web site as an expense at all. That’s the last […]
Why Looks Don’t Matter (Too Much)
I’ve just read a web designer’s web site where he promises to make you a site that “Looks The Way You Want It To Look”. That’s the last thing we’d do! A successful web site isn’t about how it looks. It’s about 1,000 different things and if you spend the majority of your time, effort […]
“There Has To Be A Catch……Haven’t Found It Yet”
Testimonials are an important part of demonstrating just how you do business. Let’s face it, most web business can do the same sort of work – it’s how you do business that makes the difference. Ian Sylvester runs a motorcycle hire business in Tasmania and sent through these kind words just now: “….There Has To […]
The Write Way To Success (And Good Manners)
My son Jack (AKA Golden Boy) was recently a finalist in a major community awards here in Australia. The winners were announced for each of the 4 categories at a formal cocktail party in Brisbane, complete with tons of food, drink and music. It was a beautifully organised evening with nothing left to chance. Let […]
Blind Contest Sees No Boost (So Far)
One of the ways we like to mix up how we design our web sites is that, well, we don’t. You see, we sometimes get our sites designed by others. Gives us a fresh perspective and a different angle we might not have otherwise thought of. Design Contests One way we get others designing our […]
Everything Matters – Looking For Clues Not To Buy
A few mates and I are heading to New Zealand next year to ride motorbikes, booze and generally live it up away from the disapproving glares our our collective wives. Sometimes I write stuff with my fingers crossed, hoping to find that fine line between what’s funny/amusing/slightly offensive and what my wife might kill me […]
Rocking Chair – The Modern Day Version
Just launched a lovely little web site for a rocking chair retailer here in Queensland. This new Glider Chair is the modern day rocking chair and are about the most comfortable chair I’ve ever sat on. Check it out if you’re keen for a great rocking chair (and you want to save hundreds of $$$).