Over the years we’ve done a lot of work with overseas firms and generally it works ok. We’ve employed developers, PR professionals, graphic artists and lots more. We have been chatting with the team from Rise Communications, one of the leading PR companies in Kent. The team (Sarah and Jo are the Big Chiefs and […]
What There Is To Learn From A Snake Wrestling Conference Speaker
As well as being an author and head honcho here at Tailored, Brendon spends a lot of his time sharing his knowledge and experience via speaking to conferences. Motivational Matters, Marketing & More His knowledge covers motivational matters, the future of marketing, how to be remarkable, build better teams and loooads more. As for his experiences, […]
That’s What You Want To Hear!
We’ve just been dumped by one of our clients for the best possible reason. “Ummmm Brendon, we don’t need you guys anymore …………..we’re so busy we can’t actually serve any more customers!” Now that’s what you want to hear when you do marketing for clients. Or actually the second thing you want to hear. The […]
The Secrets To Top Search Engine Rankings
Achieving top search engine rankings for competitive terms—that is terms that are searched for a lot – is extremely difficult. In this primer I’ll take you through the basics of achieving top rankings. Content All search engines want to give their visitors the best possible web sites in the results. Because then the user keeps […]
Why web sites don’t work
I seem to be on a real “Web sites that don’t work” theme at the moment. So I thought I’d stick with it! As an Internet expert, I look at hundreds and hundreds of web sites each and every week. And the vast majority fail. They fail because they simply don’t do whatever it is […]
Screw The Haters – Here’s Where You Need to Focus Your Energy
I just gave some advice to a client who was asking how he should respond to some negative survey responses he has received. What advice I gave isn’t the usual advice you might get, in fact it’s probably the opposite – but it makes sense to me. Screw the Haters – Here’s Where You Need […]
The Perfect Salesman
The perfect salesman isn’t some fast-talking, glib American vigorously self promoting his way to his next billion. It’s not the statesman diplomatically negotiating the way to world peace. And it isn’t McDonald’s. It’s a guy called Mike. Mike has a shop that sells bikes. It’s called Mike’s Bikes. Mike’s fronts onto a main road, in […]
The other question you should ask every customer
I know I’ve mentioned in these articles before about asking the ‘golden’ question. That question is “Why should the customer do business with you?” It’s an incredibly valuable question. Figure that one out and you’ll have a terrific business. But I have another big question you should ask! And, as usual, I’m going to give […]
Shanae Wins The Big Prize… Awwwww, She Misses Out!
Shanae wins “Employee of the Week” here at Tailored – which has a prize of a weekend away in a luxury resort in the Whitsundays – but only if she is here when the announcement is made! 😉 This just in from a client: Just wanted to share how amazingly helpful Shanae was yesterday. She […]
How To Be A Media Star
Have you ever wondered where the media get their experts for expert comments on stories? Have you ever thought that your business/brand could benefit from being that expert? I’ve provided expert media comment on numerous occasions after the media have found me via various avenues. Those avenues include the media: doing a Google search like this asking their friends […]