Being a marketing guy of some 20 years of being in the trenches and marketing every product known to man, I’m always loathe to hype anything too much. You’ll never hear me say one of our client’s products or services will “revolutionise their industry”. But …….Art Lovers Australia have just released an app which makes […]
Useful Tools
One scam that might be useful for you
You’ve probably seen the news where a staggering 500 million guests of the Marriott group (includes Sheraton, Westin and W) have had their data hacked after staying in the hotels. As major websites get hacked, and the news says “millions of accounts compromised” – what that often means is that the list of usernames/passwords have […]
How to market a hospital with a salad roll …..and other creative stories
Creative thinking often, not always, wins the day in terms of value created. Creative can get cut through. Creative comes up with better solutions. Creative can make a better return on investment than any tactic. I was reminded of this by reading Dave Trott’s Twitter (follow it for some terrific insights) this week and seeing […]
The tool you need in your business if you want to avoid wasting money
Today we’re going to look at a tool you may find extremely useful when it comes to evaluating your business’ products and offerings. Nobody wants to be spending their energy (and worse, marketing budget) on something that is destined to fail. Introducing the BCG matrix The BCG matrix was developed in 1970 by Bruce […]
The Secrets To Top Search Engine Rankings
Achieving top search engine rankings for competitive terms—that is terms that are searched for a lot – is extremely difficult. In this primer I’ll take you through the basics of achieving top rankings. Content All search engines want to give their visitors the best possible web sites in the results. Because then the user keeps […]
Launched Your New Web Site – Now What The Hell Do You Do??
It’s always exciting when you launch your new web site. It’s shiny and new and you’re excited to have the chance to really impress your customers with the new style and information. But you have 1 big problem: There are already millions of web sites also competing for your customer’s attention. So what do you […]