Small business fights for survival as big operators continue to muscle in on the market. The conglomerates have the upper hand because of their buying and pricing power, management systems and marketing experience. Undoubtedly big operators have significant advantages, but small business has its benefits too. To increase market share, boost productivity and widen profit […]
Customer Service
Death by annoyance – why email is dying
My feeling is that email marketing is losing its relevancy for many, many people. It’s dying a slow and painful death and, despite various organisations applying a band-aid to the gaping wound (in the form of spam control), it’s on its last legs. I read some research recently (can’t recall the specifics) that cited 72% […]
Blow your customers away – here’s how we did it for $5.50!
It’s a fact that people don’t like paying shipping charges for purchases. It’s been our experience that women shoppers especially are far happier to buy when shipping charges are low or removed. But that’s not the point of this story. He missed the special by 30 minutes We had a customer miss out of the […]
“I have a present for you!”
I met a friend of mine for coffee and a catch up last week. We met outside the pre-arranged coffee shop and Jan, myself and Jan’s 4 year old daughter wandered on in. We were met very quickly by the waitress. She crouched down. “Hello there! We love little girls coming to our shop. We […]
An Excellent Problem To Have
I was speaking today with a client after we suggested some specific advertising for his business. His reply was this (now this is a nice problem): “We can’t handle any more customers! The car-park is overflowing and the business simply cannot logistically cope with increased numbers!’ What A Great Problem To Have! This client is […]
Are you easy? Simple steps to more customers
Making things easy for your customers is essential to maximise your sales. After last night’s dinner, I had a little sleep in. I woke about 9 am and, with my daughter, wandered down to the local shopping centre to buy the Sunday papers. As I entered the shopping centre carpark I could see a huge […]
Fantastic customer service
2 things fantastic customer service will do for you Hello. In the audio blog below I talk about the importance of fantastic customer service. Not “good” customer service – good customer service service isn’t, well….good enough. If your customers rate your customer service as good they are unlikely to come back and buy from you […]