I do a fair bit of travelling around the place and do a few reviews on Trip Advisor of the hotels I’ve stayed in, restaurants I’ve eaten in and a few other bits and pieces. Trip Advisor have just emailed me to let me know I’m among their top 1% most-read reviewers of all time. Sounds impressive, […]
Business tips
One of the biggies in selling your product or service
I’m a guy and that means I think I’m perfect! (Us guys are all ego driven!) But I’m actually not perfect. I’m short-sighted – which means things far away are a bit of a blur. So I wear contact lenses. Soft, disposable contact lenses that last about 2 weeks. When I take my contacts out […]
Reviews Matter And Here’s Why
Here’s an interesting read. When you shop online, there’s often customer reviews posted beside/below the item. Reviews Aren’t Reliable They’re not reliable. We don’t know who wrote them, we don’t know their qualifications, we don’t know their biases. So we can’t trust the review. And yet, they’re effective. This study says: 65% of potential […]
What Makes A Good Author Photo In Google’s Results
Everything matters with your web site. Everything has an impact. Little things matter and sometimes they matter a lot. We’re doing some worth on Google avatars in search engine results and have been doing some testing. Here’s a couple of articles that talk about what makes a good author avatar. Part 1 shows us some […]
A Guarantee Is Your Brand
A guarantee can be a pretty powerful marketing tool. But when is a guarantee a ‘real’ guarantee. I just saw this headline on News.com.au – “QCAT finds Flight Centre’s ‘lowest airfare guarantee’ not legally enforceable as matter of law” The article talks about Australia’s largest travel agent (Flight Centre) not honouring a prospective customer’s request for […]
Media Training 101 – Never Admit Responsibility
If you ever wonder how much you see and hear in the media is bullshit, training or legitimate, have a listen to the A Current Affair interview with the 2 DJ’s who made the prank call to the King Edward VII hospital sparking a terrible chain of events. It’s a beautiful example, I think, of […]
Dialing Up More Business With Smart Phones
Half the battle of what I do is thinking a bit differently to everybody else. I have to look at business or marketing or a web site and apply a bit of my knowledge, experience and unique perspective to see how it can benefit my clients. Here’s one: A few weeks back my 2 sons […]
Online Shopping Growing Fast
Interesting story just now on News.com.au re online shopping. Here’s the interesting stuff: Local retailers account for almost 75% of the $12.3 billion spent online in past 12 months. Peak sales time is our lunch break, then 8pm – 10pm Under-30s are the fatest growing group of shoppers (almost 50% of all online purchases) Currently […]
Business Genius or Complete Dumbass?
I have a mate who has just had some long awaited business success. This is what he told me after he made the massive deal: “I’m not sure if I was stupid for persevering with the business for so long, Or smart to stick with the business with full faith it would be successful.” The […]
How To Use Facebook To Market Your Holiday Business
Over the years we’ve developed tons of web sites for resorts and general accommodation businesses. It’s been challenging as the market influences have moved considerably, with the push by the major discount services (like Wotif – wasn’t even around when we first started!) having a huge impact. Add to that the large number of sites that display […]