How did Masters fail when Bunnings is doing so well? It’s simple, Masters (who are owned by Woolworths) fell into the trap of thinking that because Coles and Woolies do so well despite occupying the same area of the market, that Masters would do the same. What they appear to have neglected to do is […]
Business tips
The tool you need in your business if you want to avoid wasting money
Today we’re going to look at a tool you may find extremely useful when it comes to evaluating your business’ products and offerings. Nobody wants to be spending their energy (and worse, marketing budget) on something that is destined to fail. Introducing the BCG matrix The BCG matrix was developed in 1970 by Bruce […]
How newsletters beat social media
In the marketing world, e-newsletters aren’t the newest kid on the block. But that doesn’t necessarily mean they don’t have a lot to offer when it comes to boosting your biz. In fact, building and maintaining a steady list of email subscribers can pay off big time. Are you on the edge of your […]
Why PR Works & Works Well
I have a couple of neat little examples of how PR can be very effective in gaining ongoing recognition for your product or brand. Our client Carol runs the Shoe Garden and got a mention in a pretty obscure local magazine. A few months later Carol gets a call from a statewide TV variety show […]
Focus or Fade
There’s two options when in comes to sustaining your business. Option 1: Focus on it Don’t just do the normal jobs, work on your long-term business goals. You should take time to: Know your audience Understand their needs Continually figure out ways to better meet their needs Learn how you can best and most effectively communicate […]
FREE Photoshoot Brief Document
We do a few photoshoots for clients and use a Photoshoot Brief Document we put together so that the photographer has a much better idea of what sort of image we’re after. If you do any photoshoots, your photographer will love this filled in with your ideas. Use A Pinterest Board To Show The Style […]
ABC Brick Sales Are The New Kings of The Castle!
Kings of the castle! A huge congrats to one of our oldest clients ABC Brick Sales, on the big move into their new headquarters in Arundel after operating out of Labrador for 24 years. They are one of the biggest brick, blocks and pavers suppliers in Queensland and we are thrilled to be part of […]
Making Your Web Site Mobile Friendly – The Latest Google Impact
Google is about to roll out some major changes to the way they rank sites and this latest change is related to whether your site is mobile responsive or not. That is, if your web site isn’t mobile friendly, then Google is saying they’ll rank it a lot lower than your competitor sites in the […]
2 Situations – 2 Big Positives
Hello. Hope all is well with you and yours. I went to a businessperson’s lunch last week. A client was the keynote speaker. At the registration desk I collected my name badge and noticed that they had inadvertently written my name as Brenda. That’s fine. A quick flick of the wrist with a pen and […]
Excellent PR Companies Kent
Over the years we’ve done a lot of work with overseas firms and generally it works ok. We’ve employed developers, PR professionals, graphic artists and lots more. We have been chatting with the team from Rise Communications, one of the leading PR companies in Kent. The team (Sarah and Jo are the Big Chiefs and […]