If you’ve spent any time on the internet in the last week, you have probably heard that the social media industry is in meltdown after Facebook announced further changes to the News Feed that will affect Pages. There’s been a lot of hysteria around these changes and there are influencers within the industry labeling it […]
Business Marketing
The danger of Facebook for business
I’ve always been of the opinion that having all of your eggs in the Facebook basket is bad for business. After all, you don’t want to give complete control of your online presence to a third party who will always act in their own interests. That’s why it’s essential to have a web site and […]
Business gift giving tips
Christmas gift giving can be a challenge when you’re in business. You want to say “Thanks” to your valued clients, but you don’t want to offend someone or embarrass yourself with an inappropriate gift. To help you out, we’ve put together our top 3 tips on business gift giving as our gift to you (seriously, […]
Make 360 degree marketing your new year’s resolution
As 2016 draws to a close, it’s time to take a look at what we did well this year, and how we can make it better in 2017. What are your business goals for next year, and how can we help you achieve them? A considerably broad question, we know. So let us break it […]
fisiocrem CrapCap Hits A High Note
Our great client at fisiocrem have had a ongoing mention (that’s the kindest way I can say “slag off”) on Hamish & Andy’s national radio show for the past 9 weeks. The lads finally got rid of the fisiocrem CrapCap – the “fabric turd that sits atop your brain” (their words, not mine!) and said […]
I Just Bought A Stapler – The Marketers Got Me!
I bought a stapler at Officeworks tonight. I know, I know ……I lead a pretty exciting life! I want to share with you why I purchased the stapler I did from the approximately 30 choices I had. The Reasons I Purchased The Stapler I Did Here’s the cardboard insert of the stapler I purchased and […]
Why a Photoshoot will Cost you $1000+
At Tailored Media we like to say that photoshoots are like affairs: expensive, time consuming and absolutely worth the copious bunches of flowers it takes to keep all parties happy! Just last week five Tailored staff, one photographer and one smoking hot model gathered at Tailored HQ for a client photoshoot featuring said smoking hot model […]
Focus or Fade
There’s two options when in comes to sustaining your business. Option 1: Focus on it Don’t just do the normal jobs, work on your long-term business goals. You should take time to: Know your audience Understand their needs Continually figure out ways to better meet their needs Learn how you can best and most effectively communicate […]
Black Friday Statistics Make An Interesting Read
Friday saw the USA’s biggest traditional online sales day and I was just reading some stats for the weekend. For the whole weekend through Monday, Custora says, “Revenue growth over 2014 came in strong at 16.4%. The strong growth overall for the weekend was driven by: mobile (Apple devices in particular), email marketing, and Google […]
One Of The Absolute Best Ways To Market Your Business
If you’re in business, one of your biggest business assets, almost without question, will be your customer database. The name and contact details of each and every customer is absolutely vital. If you don’t have them, then get them. Stop reading and make a list. RIGHT NOW! It’s that important. Okay, you’ve kept reading…that’s great […]