As 2016 draws to a close, it’s time to take a look at what we did well this year, and how we can make it better in 2017.
What are your business goals for next year, and how can we help you achieve them?
A considerably broad question, we know. So let us break it down for you.
If you’re not online, you’re not relevant
We all know by now that the internet is pretty much everything. In fact, the amount of time the average adult spends on the internet each day can’t quite be measured, but rather, the hours that aren’t spent on it, (which is pretty much when we’re sleeping and showering.)
But if you’re only online, it’s harder for customers to find you
Now, before you get hasty and start putting all your eggs into the online basket, heed our advice: you need to give customers a reason to find you online.
That’s where the offline strategy comes in.
How your offline strategy impacts your online strategy
Needless to say, when something big happens, Google will see a spike in related search terms, hashtags start trending on social media, and everyone online starts talking about the big thing that’s just happened.
What’s the big thing? Your offline strategy. This could be PR, an event, guerrilla stunt, or a risque billboard ad. Whatever your offline strategy is, it should drive people to find out more. Enter: online strategy.
See how we just went in one big circle? It’s the 360 degree strategy.
Oh yeah, breakin’ it down.
Of course, we must mention that there are some exceptional cases for online startups that have been built purely through platforms like Instagram and Kickstarter – but the key here is that their campaigns were targeted to the right audience.
Our point? There’s no “one size fits all” strategy. You need a campaign that’s tailored to your brand (see what we did there?)
So, whatever you want to achieve for your business in the new year, make a goal to develop your 360 degree campaign. Rather than choosing a randomised combination of what may seem the easy or obvious options, think about your marketing and branding as one. By putting just a little extra thought into how you target your audience, you’ll make your marketing efforts worth their investment.