On Saturday one of our clients took a display ad in a regional newspaper. This client is a holiday resort who generate quite a bit from their web site but decided to give this newspaper a try. The ad didn’t generate 1 enquiry. The ad didn’t generate 1 booking. The question to ask there is […]
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Why Good Ideas Don’t Work
I’ve just revisited a site a client abandoned a year or 2 ago. The site has, without question, the most potential of almost any site we ever developed. Almost everything was perfect: great concept brilliant domain name huge potential audience huge viral marketing potential huge advertising potential huge e-commerce potential We developed the site in […]
Target Your Market (And Add Your Own Experience)
According to research group Forrester Research 20% of people ages 13 to 17 regularly read blogs. And the chances are they’ll continue to embrace this style of content. And according to Bridge Data (I’m referencing others here, I can’t find ‘Bridge Data’ anywhere), 80% of podcasts are listened to on the computer. All modesty aside […]
It’s The Story, It’s The Perception
About 18 years ago I wandered into an art gallery in a holiday town I was visiting. Amongst these hundreds of paintings I saw one across the room that immediately captivated me. I just had to buy it. Then and there. There was no question. So I went over and saw that (unluckily!) it was […]
Why Buying Crazy Crap Works
I needed to find an online casino web site for some research on the weekend. Because I never visit them I just visited the only one I’ve ever heard of – Golden Palace. They’re the guys that spend crazy money buying all sorts of crap; Virgin Mary Grilled Sandwich The Pope’s Old Car William Shatner’s […]
2 Ways To Make More Sales From Pay Per Click Campaigns
Okay, we run a lot of Google AdWords campaigns. We know a bit about them. Here are 2 very easy ways to increase your: a) Click through rate (that is, getting more people to click on the ad) b) Convert more visitors to sales once they get to your site. Here’s what you do. 1. […]
Running Some Stats
It’s late on a Friday night. I’m in the office after going home for dinner. My wife and kids are watching some inane TV show they like . But I didn’t want to relax. I wanted to come in an run some stats on some sites. Oh my God. I’m a nerd!! When that happened […]
How To Be A Great Listener
I’m a good listener because I’m a speaker. It’s funny the things you learn when you do a few public speeches like I do. Your standing there on the stage trying to be entertaining, amusing and informative. There are 200 people in front of you. Most feeling fairly relaxed in the warm room. Some are […]
I Promise Not To Use The Word “Bloody”….Oooops, I Just Did
Here in Australia the media is in uproar because an ad developed by the Australian Tourism Office has not been allowed to be shown in the UK because it contains the word “bloody”. I should rephrase that – Here in Australia the media has pretended to be in uproar etc etc. This TV advertisement was […]
Here’s Why A Franchise Is Sometimes Worth The Money
When people buy a franchise they do so essentially to access the intellectual property and skills of the company. For example, if you have no marketing experience it might make sense to get a franchise so you can use the marketing expertise of the parent company. A Subway has just opened up about 100 metres […]