Beaten at Chess by an 11yo I’m at that stage in life where I can still beat my kids at games. Table tennis, tennis, swimming, cricket, soccer, running…..you name it, I have their measure (my kids are 13, 11 and 10). I also know more than them as well. Basically I’m the King of the […]
Tailored Media Blog archives for review - page 84 of 97
Check out our extensive articles within our blog categories below.
Newsletter focus
Can I ask a favour? The latest edition of the SitePoint Tribune newsletter has just come out. The newsletter has been going for 300 editions or so and was written by the co-founder of SitePoint, Matt Mickiewicz. It is well-recognised as one of the premier newsletters on the web. SitePoint have over 137,000 subscribers to their […]
Why you don’t want to be # 1
600 great reasons why you don’t want to be # 1 Here are 600 very good reasons why you don’t want to be # 1 on Google Adwords. The Adwords are the ads on the right hand side of the search results on Google. Let’s say you type in “mobile phones” – here are the […]
Taking it with a smile – the case of the lost $50
The digital camera we’ve always used has been a bit of a pain. It’s getting old, the pics aren’t as high res as we’d like, etc, etc. So I thought I would buy a decent new one. Waiting for a Minolta My preference is a digital SLR (Canon EOS), but after speaking with the guy […]
Nature versus nuture
Before we went out for dinner my wife had gone off and done what she calls a “Big Shop.” That’s where she goes to the supermarket with our daughter, they each grab a trolley and they proceed to fill both trollies to the top with food. The bill comes to anywhere between $500-600. The house […]
Providing sponsorship value
A few years back I was managing this athlete. She had quite a high profile, was well respected within her sport and we’d grown her profile to a level where everyone in her home state knew of her. The next step was to generate some decent sponsorship. Now when you look around for sponsorship for […]
Fantastic customer service
2 things fantastic customer service will do for you Hello. In the audio blog below I talk about the importance of fantastic customer service. Not “good” customer service – good customer service service isn’t, well….good enough. If your customers rate your customer service as good they are unlikely to come back and buy from you […]
Ask people to buy
My daughter Laura plays hockey with her local club. Her best friend plays in the same team and is a terrific player. This friend, Lisa, made a representative team and they have a trip away in a few weeks. One of the ways the team is fundraising to pay for the trip is by selling […]
Free publicity with a simple letter
My mate Nige……and how 880,000 people saw his name One of my oldest friends is a guy called Nigel Jepson. Nige and I used to walk to school together as kids. We also used to try and beat each other at every sport you can imagine. And then there was a tussle for a girl’s […]
By George, I think he’s on to something
I’ve just gotten off the phone after having a chat to a client. I’ll call him George…….because that’s his name! (Sick of that joke yet?) George and I discussed his web site. George told me one idea he had for marketing the site. My response was this: “That’s a very silly idea George. And the […]