A couple of the businessmen we manage are the keynote speakers at a seminar here on the Gold Coast tomorrow. We’re having one of the speeches videod for future use. I spoke with a number of local firms for the videoing. And here was my thinking in the selection process. # 1: Had to be […]
Tailored Media Blog archives for review - page 83 of 96
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Most effective marketing of the Olympics
I was asked yesterday, as a marketing guy, who I thought did the best job in marketing their product at the Olympic Games. My answer seemed to amaze the people asking, but I’ll stick with it as one of the most effective marketing strategy examples I’ve seen in years. And the winner of best marketer […]
Update on site
Navigation down side, broken links, etc Howdy. Thanks for everyone’s feedback on the site. Couple of technical issues have reared their ugly head and we’re working on them now. Edited: 11.15 am: We’ve just added the remaining pages. Now that’s done we can start adding additional articles, case studies, etc. Our next fixes are the […]
Examples of business in action
2 examples – measuring and asking Hello. Hope you had a good weekend. I got to thinking after the blog I wrote on Wednesday after my training session with Sam. As you probably know, I try and tie back the takeaways (or lessons) in the articles I write, back to real life examples. And although […]
New site uploading
Howdy. We’re currently (10.30 am 2 Sept in Australia – 8.30 pm NY) uploading our new and improved site. If you visit over the next few hours you might find some screwed up pages, a couple of missing pages and a few other bits and pieces. Don’t worry – we’ll be going through the site […]
Business thinking is creative thinking
I had an email last week from a University/College student “My group and I have an assessment which involves planning a mock event in which we have decided to include a motivational speaker. We were wondering if we could gather some information such as his (she mentioned the speaker specifically) booking fee etc so we […]
To niche or not to niche
This post is in response to Aaron’s comments on the blog from yesterday “My question is this: As a web designer, which to you is best… To target a niche (realtors, lawyers, resorts etc.) Or to work for anyone in need of a web presence? In your web design business kit, your way to do […]
As you know, the bit below is interesting!
In my book I mentioned a simple sales technique that you can use when selling something to someone. The technique is a pretty obvious one and well known. It’s the words, “As you know……” as a lead in. “As you know Bob, radio advertising is most effective in branding campaigns…..” Bob will nod and say “Yes” […]
Looking beyond that 5km radius
Hello. Hope you had a good weekend. My daughter Laura studies Japanese at high school and part of the course is visiting Japan next year. The school has an exchange thing going, where Japanese students visit here and our students go over there. This Thursday we are having a Japanese student stay with us for […]
Beaten at Chess by an 11yo
Beaten at Chess by an 11yo I’m at that stage in life where I can still beat my kids at games. Table tennis, tennis, swimming, cricket, soccer, running…..you name it, I have their measure (my kids are 13, 11 and 10). I also know more than them as well. Basically I’m the King of the […]