I was asked yesterday, as a marketing guy, who I thought did the best job in marketing their product at the Olympic Games.
My answer seemed to amaze the people asking, but I’ll stick with it as one of the most effective marketing strategy examples I’ve seen in years.
And the winner of best marketer is……………..
…………..that crazy Irishman who grabbed Brazilian marathon runner Vanderlei de Lima.
* Billions of people know who he is (he’s a brand now!)
* Billions of people found out what his message was
* He creates a very strong emotional reaction in the mind of the public
* Didn’t cost him a cent (although I think he did cop a small fine)
Marketing is about getting noticed. It’s about getting in front of your target market. It’s about having your message heard by your target market.
(Sure, no one is buying from the Irishman, but it’s still a good example of the rest!)