Tailored Media Blog archives for review - page 85 of 96

Building customer loyalty Hello. I’m up bright and early today trying to finish off a few things in the office before the day really starts. Building customer loyalty in business is difficult. It’s about trust and it’s about providing value. Something happened at dinner last night that illustrates this perfectly well. Mel and I went […]

Hi there, Joanne here…the technical brains behind the Tailored site! Thanks to those who have sent through emails regarding the Tailored archive. We just wanted to let you know we are on to it and will have it sorted shortly. Our apologies for any inconvenience. Thanks again and have a great day. 30 MINUTES LATER… […]

Have to have passion Hello. I have a meeting today with a multi-millionaire businessman and his partner. We’re having a chat about us managing this guy. They are a very interesting couple and if you met them you would automatically think: “They are successful.” I know I did when I first met them. You see, […]

I had a lovely lunch in Brisbane this afternoon. The food was a bit ordinary, but the beer was cold. And that’s all you really want in a lunch! I was having a chat this afternoon with a client who had been reading the blog. He asked me if I gave away too much information […]

“Dad, can I have the buffet next time?” Hello. Hope you had an enjoyable weekend. I had a sporty weekend. It started on Friday afternoon. Jo and I left work early on Friday and had a game of tennis. After an incredible, hard and tough struggle I managed to just win…….6-0, 6-0, 6-0. Hehehehe. And […]

Building an opt-in database Hello. Hope your day is going well. A couple of the online businesses I work with have built a significant portion of their business on their database. Having a permission-based email database can provide many benefits, the main 2 being: * making special offers * keeping in contact Here’s how to […]

It is simply staggering how many small businesses fail. For every 1 million small businesses now operating, in 10 years time just 40,000 will still be going. And of those, only about 7,000 will be profitable. Probably the best example I see of businesses failing is restaurants. That seems like such a tough industry. No […]

Here in Australia the reality TV show “The Apprentice” has just started. In the show, a group of people start working for Donald Trump. He fires one- (1) a week until there is only one- (1) person left. That person then gets a job for a year at $250,000. One of the contestants comes from […]

Part of our web marketing at the moment is an ad with the headline “Web sites that actually work.” We are targeting those many, many business owners with web sites that don’t do anything in terms of providing a benefit for the business. I had the typical response yesterday from a guy with whom I […]

A big part of selling your products or services is what happens before you even meet the customer or client. Here are 2 tips for selling. Don’t sell. That’s right. # 1: Talk with your customer and establish exactly what their problems are. Then, using whatever the expertise is that you have, provide solutions. That’s […]