I’ve mentioned before on this site the importance of doing keyword research before you start thinking about how to get your client’s web site to the top of the search engines. I had a neat example the other day – I have a client who provides helicopter rides on the Gold Coast. Should we target […]
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The Next Thing To Do When You Are Rejected
Here’s a simple idea I mention in my Web Design Business Kit and one we can all easily use. When you’re proposal gets rejected the very next thing you do is something very few people do. Say “Thanks for rejecting me.” Yep, as soon as you return to your office/home/lair shoot off a “Thanks for […]
“Get Lost Creep” – What To Do When You Hear Those Words
We all get rejected at some stage. Whether it’s a pretty girl/guy or a business proposition, “Get lost creep” could well be a phrase you hear. I can’t help you score more with the ladies (!), but here’s what to do when a prospect rejects your web site proposal. It’s a simple enough strategy – […]
How Having Confidence Can Destroy Your Business
After yesterday’s post, someone asked me if having absolute confidence in yourself can be a bad thing. Of course it can. It can be a terrible thing. 2 of my brothers and I all have similar personalities – we’re very driven and very, very competitive. One brother goes as far to describes his drive to […]
How I Learnt Tons Of Brilliant Marketing Ideas (For Free)……And You Can Too
Over the years I’ve used literally hundreds of great marketing ideas. These marketing ideas have been instrumental in helping me build my web design business to exactly where I want it. How I learnt a lot of those marketing ideas is pretty simple……… I cheated! Here’s what I would do: 1. I’d visit someone’s web […]
Brilliant Marketing…..Or Crap Marketing (I Don’t Know Yet)
The Prime Minister of Australia (Kevin Rudd) now has a Twitter account. If it’s really him writing in it then it’s brilliant, savvy marketing. If it’s not him, then it’s the worst marketing in the world. On reflection, it has to be him. He can’t lie about it being him doing the writing.
Why Your Web Design Skills Don’t Matter
I wondered where to start with my new focus for this blog in terms of getting back to the basics of building your web development business and web marketing. Your web design/web development/whatever skills don’t matter. Those skills don’t matter in helping you to get clients or be successful in business. Why The Best Graphic […]
Awards Mean So Much to Some People
I’m off to my kid’s school awards tonight and they always fascinate me. The parents of the kids who win stuff are so damn proud. Just like the kid getting the award. No matter how cool the kid thinks he/she is, they’re always thrilled to get the recognition. (I boo kids as they get up […]
Why You Shouldn’t Get (Some) Sponsors
One of the things we did for our charity bike ride across Australia was get lots of great sponsors. The other thing we did was not get some sponsors. You see, some sponsors aren’t worth getting. The amount of work to provide value to attract and service some sponsors can far outweigh the value. Here’s […]
Why The Hell Don’t They Know My Name?
On Saturday I took my family, mother and mother-in-law out for dinner to a restaurant I’ve been to 6 times before. I spent $297. No-One Knows My Name It occurred to me later that the staff/management don’t know my name or where I live or how to contact me. As times get tough we all […]