My lovely wife (whom I’ve mentioned twice on this web site today) runs her own web site business. When she set up the site she adopted quite a dynamic strategy. The web site originally sold the products of one manufacturer in a niche market. Now, she had a couple of choices on how she was […]
Your customers have all the answers
It never ceases to amaze me the value of a customer. I don’t mean in terms of pure sales, but I mean in the amount of information they can provide. You see, we’ve been completing surveys for a business over the past couple of weeks. We’ve been surveying their customers via phone, face to face […]
Copywriting – worth every cent
I’ve been writing a simple brochure for a client all day and it’s hard work. You see, to write good copy you need to do a lot of research, surveys, talk with the customers and generally get right into the business. Only then can you get the ‘feel’ for the business. And, like a lot […]
The right advice delivered bluntly
I spoke with a regular reader of this blog yesterday regarding the marketing of her products. I also told her that I’d be writing about her! So here it is Gael…….. Gael and I spoke in quite some detail on the marketing strategies she had employed and how she was doing. She’s on the right […]
How to attract more media attention for your show than you really want
One of the more popular shows here in Australia is one called “The Block”. The producers drag 4 couples in and get them to renovate an apartment each in a block of apartments. The person who gets the most for their place at auction gets to keep whatever the place sold for above the reserve. […]
Crooked underpants – and how people buy
I played a bit of table tennis today with the family. I beat Harry, my 9-year-old son, 21-0 in one game. Then I started mouthing off about what a champion I am. He may be 9, but a win is a win! Harry was justifying to his brother and mum why he didn’t win a […]
Simply irresistible
A fantastic offer I had a chance to read the newspaper yesterday and a small display ad at the bottom of the golf page caught my eye. A local golf course where I live (Gold Coast, Australia) is offering the following deal: 12 months Full Membership (unlimited golf) 12 months of weekly golf lessons with […]
Marketing hospitals
I’ll continue on the theme of marketing hospitals. I’ve mentioned the ambulance officer marketing for the Emergency Department. The next bit I want to talk about is research. You see, we took some radio ads for the Emergency Centre. As part of that I implemented a research system where we interviewed almost every patient who […]
Coffee and cake – a sophisticated marketing strategy
Thinking back on the days when I marketed hospitals, I’m reminded of the incredibly simple coffee and cake strategy we implemented. My logic was something like this: 1. Ambulance officers are busy, busy people. In a chat with some of them one day they mentioned that they usually don’t get a lunch break. 2. Working […]
And then it was off to dinner
After the saga of the father-in-law breaking his leg, my brother and his wife had my 2 sons for a sleepover. With my wife and mother-in-law at the hospital I decided to take my 12-year-old daughter Laura out. We went and caught a movie – Love Actually. Typical chick-flick that had my daughter giggling in […]