On the weekend, the boys and I bought one of those disposable cameras. Cost me about $12 for a 27 exposure Kodak camera. The camera worked a treat and we had used the entire film up by the end of the day. We dropped it in to be developed and looked to buy another one. […]
How the monkeys showed me that we’re sheep
Hope you had a good weekend. The Sydney weekend was wonderful. We packed as much as we could into it – I think the highlight for the Jack and Harry was…………………..the mini-bar in the hotel room. They couldn’t believe that we had this fridge filled with drinks and chocolates. That’s kid heaven! One of the […]
The power of the brand
My lovely wife (whom I’ve mentioned twice on this web site today) runs her own web site business. When she set up the site she adopted quite a dynamic strategy. The web site originally sold the products of one manufacturer in a niche market. Now, she had a couple of choices on how she was […]
Your customers have all the answers
It never ceases to amaze me the value of a customer. I don’t mean in terms of pure sales, but I mean in the amount of information they can provide. You see, we’ve been completing surveys for a business over the past couple of weeks. We’ve been surveying their customers via phone, face to face […]
Copywriting – worth every cent
I’ve been writing a simple brochure for a client all day and it’s hard work. You see, to write good copy you need to do a lot of research, surveys, talk with the customers and generally get right into the business. Only then can you get the ‘feel’ for the business. And, like a lot […]
The right advice delivered bluntly
I spoke with a regular reader of this blog yesterday regarding the marketing of her products. I also told her that I’d be writing about her! So here it is Gael…….. Gael and I spoke in quite some detail on the marketing strategies she had employed and how she was doing. She’s on the right […]
How to attract more media attention for your show than you really want
One of the more popular shows here in Australia is one called “The Block”. The producers drag 4 couples in and get them to renovate an apartment each in a block of apartments. The person who gets the most for their place at auction gets to keep whatever the place sold for above the reserve. […]
Crooked underpants – and how people buy
I played a bit of table tennis today with the family. I beat Harry, my 9-year-old son, 21-0 in one game. Then I started mouthing off about what a champion I am. He may be 9, but a win is a win! Harry was justifying to his brother and mum why he didn’t win a […]
Simply irresistible
A fantastic offer I had a chance to read the newspaper yesterday and a small display ad at the bottom of the golf page caught my eye. A local golf course where I live (Gold Coast, Australia) is offering the following deal: 12 months Full Membership (unlimited golf) 12 months of weekly golf lessons with […]
Marketing hospitals
I’ll continue on the theme of marketing hospitals. I’ve mentioned the ambulance officer marketing for the Emergency Department. The next bit I want to talk about is research. You see, we took some radio ads for the Emergency Centre. As part of that I implemented a research system where we interviewed almost every patient who […]